The Senior Social Media Specialist will be an integral member of the Social Media and Content team, supporting the Social Media Manager implementing the global social media strategy.
**Key Responsibilities**:
- Analyzing and reporting social media performance for key campaigns and ad-hoc requests for brand marketing
- Utilizing the reporting platforms (ì.e. Blogmeter) to track engagement across posts
- Reviewing agency reports and providing insights, feedback and any KPI updates from brand priorities
- Ensuring social calendar is up to date and denoting key marketing dates (collabs, collection drop, etc.)
- Coordinate alignment meetings with Merch/E-Comm for SKU's and any outstanding callouts on product selections
- Supporting all aspects of seasonal influencer marketing campaigns in line with the Influencer marketing strategy
- Actively coordinating all influencer services for Liu Jo campaigns (fee negotiation, photographer/stylist booking & briefing, contract definition etc.)
- Supporting to coordinate the external media agency for the community management
**Qualifications**:
- 3-5 years work experience in social media reporting and community management. Luxury and global fashion brand experience a plus.
- A clear understanding of all western social media platforms, including but not limited to Instagram, Facebook, TikTok, Youtube, Twitter
- Demonstrated understanding and experience working with social media tools for monitoring, reporting and social listening (i.e. FB Business, social listening agencies)
- In touch with latest cultural & social trends and emerging platforms
- Experience in monitoring and responding to user comments/inquiries across multiple channels in a timely fashion, adhering to brand voice and guidelines
- Experienced in measuring and reporting social media data into insights, developing presentations to showcase learnings and key recommendations
- Familiarity with competitive analysis and industry KPIs/benchmarking performance
- Current Knowledge of social media best practices
- Understanding of technical verbiage (file types, sizes, formats) pertaining to assets and working with stakeholders to communicate content needs for creative production
- Excellent writing and verbal communication skills
- Strong relationship building skills, collaborative
Sede di lavoro principale: Carpi (MO)
Contratto di lavoro: Tempo pieno
Benefit:
- Buoni pasto
- Lavoro da casa
- Orario flessibile
- Supporto allo sviluppo professionale
Orario:
- Dal lunedì al venerdì
- Orario flessibile