Who We Are: On Location is a premium experience provider, offering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
The Role and What You'll Do: We are looking for an experienced & passionate Marketing Director to join our team and help us deliver first-class marketing of Olympic Hospitality packages for Milano Cortina 2026 Winter Games.
Marketing Strategy & Planning Working into the SVP of Marketing, you will drive and develop marketing strategies as part of our go-to-market process that establish and grow awareness, consideration & purchase of the Olympic Hospitality packages in Milan. You will work closely with our marketing teams in Europe & North America to develop strategies in support of the overall revenue goals.
Working with cross-functional groups (including the marketing team, event operations, sales, PR, creative, ticketing software providers, legal & finance) to create and deliver successful marketing strategies.
Marketing Campaign Development & Delivery Managing the marketing team in Milan and serving as the day-to-day link between the Organising Committee (Milano Cortina 2026) and our global marketing teams, you will guide & oversee the delivery of all aspects of the marketing strategies & plans, including:
Ticket modelling, revenue forecasting, and ongoing sales reporting.Creative asset and content development required before, during and on-site at the events.Liaising with Comms and PR teams to drive and deliver PR narratives and positive coverage in line with agreed objectives.Liaising with other internal business units to ensure alignment and efficiency across all departments.Overseeing performance monitoring, optimization and reporting of all marketing activity, and action adjustments where necessary to ensure maximum performance, reach, and return on investment.Working closely with internal and external stakeholders to ensure key stakeholder, sponsor and partner marketing requirements are fulfilled in line with the IOC and MC26 objectives.Overseeing the delivery of robust marketing campaign and performance reports, updates and recommendations throughout the lifecycle of the campaigns.Financial Management Sole responsibility for the overall global marketing budget for MC26 Hospitality, forecasting and reconciliation. You will oversee and ensure impeccable financial management and optimization of the marketing budgets to deliver positive ROAS and meet agreed revenue targets.
Stakeholder Management Build and maintain strong stakeholder relationships with MC26, the IOC, NOCs and partners. Attend multiple stakeholder meetings, developing strategic presentations and proposals where required. Ensure your team assists with stakeholder account management and digital servicing of partners.
Team Management Guide, mentor, manage and lead a small team of marketers on-the-ground in Milan.
You Have These: A proven track record of developing & delivering successful B2B & B2C marketing strategies and campaigns for live events that drive ticket sales with a deep understanding of Italian and European consumers.Experience marketing to high & ultra-high net worth consumers is desirable.A deep understanding and respect for consumer-first strategy, creative and performance marketing.A keen understanding of and passion for live sports.Proven experience reporting on the effectiveness of a 360-event marketing campaign.End-to-end event marketing budget and financial management experience.Working experience in developing marketing campaigns delivered in multiple markets; able to demonstrate understanding of global consumers and localization tactics.A track record of delivering marketing strategies, campaigns, and activations that help deliver significant revenue.Fluency in spoken and written Italian & English is required.Presently resides in Milan, Italy.We'd Love If You Also Have These: Ability to work quickly and prioritize in a fast-paced environment, while paying close attention to quality of output.Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines.Ability to self-direct and motivate and work with minimal supervision.Excellent written, verbal, presentation and interpersonal communications skills with strong writing, proofing, and editorial skills.Proven ability to build strong and effective relationships with multiple key stakeholders and teams in various locations.A dedicated team player that is flexible depending on business demand.A strong and nurturing leader who can quickly build trust with teams in multiple locations & inspire great work that drives real business impact.Travel: You may be required to travel to offices in other locations, to the Olympics games events in various locations and work on-site if necessary.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
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