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Marketing & Category Development Manager Location:ASSAGO, MI, IT
Job Type:
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.
Marketing & Category Development Manager
Milan, Italy (Hybrid Working)
Attractive salary & benefits Let's Talk About You
You're ambitious, but you want a career with purpose, we love that. You're up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you're interested in our Marketing & Category Development Manager role, this might be your next step! We are looking for an experienced Marketing professional to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).
Now, Let's Get Down to Business
This is an excellent opportunity for a Marketing & Category Development Manager Skin Care to be part of Our brand story and manage the various elements of its Marketing mix, by proposing and implementing marketing activities and the brand strategy to achieve sales objectives, planning and monitoring sales for Italy and Iberia. You will work closely with your manager and European Brand Strategy team to align local strategy, analyze market information, consumer insights and competition activities to identify innovative opportunities.
The role demands a great deal of stakeholder involvement, so it's ideal for someone who enjoys communication and building relationships.
Here's a sample of what you'll get up to:
• Yearly Marketing Plans Development: Propose and prepare strategic & operational marketing plans for Italy and Spain in collaboration with the Head of Marketing & Cat Dev and the European Brand Strategy Team.
• Local Markets activation: Manage the brand and product portfolio, assortment assigned (positioning, technical aspects, supply and logistical aspects etc.) in collaboration with commercial teams.
• Market Knowledge and Analysis: Apply your experience to various market data (Nielsen, Kantar, ad hoc research) to analyze, propose, implement, and check, with corrective actions and growth proposals. Perform Retail Selling Prices analyses / comparative price proposals and monitor competitor activities.
• Marketing Plans Implementation for Italy and Spain: Contribute to the communication strategy: formulate creative briefs (digital / social media / PR / copy adaptations – tags). Analyze agency creative proposals and cooperate in formulating communication material.
• Markets Ambassador: Build a strong relationship with the European Brand Strategy team to align on the best way to implement the brand strategy at a local level, while conveying local needs and challenges to the European team.
• Budget: Contribute to Advertising & Promotion expenses follow up for the segment assigned to support commercial/category teams Italy and Iberia.
• Lead category and innovation reviews for clients you are responsible for.
• Create presentations based on customer analysis and advice - Trade story
• Develop strategies to grow our categories and brands by implementing the 4Ps
• Be a strategic partner of customers to develop joint business development initiatives, based on solid insights from buyers and consumers
• Definition of performance targets with monitoring of results
Are You Ready to Show Us What You've Got?
Ideally you will have passion and influencing skills as well as solid Trade Marketing/ Marketing or Sales skills. Experience in Consumer Goods, Personal Care or Cosmetics is highly desired. While your experience is of course important, we're all about making useful things joyful, so we love it when our prospective candidates are passionate about this too
Here's what we are looking for:
• Significant experience in Trade Marketing, Sales and Marketing role
• Analytical, critical thinking and results oriented.
• Business partnering to influence critical decisions.
• Demonstrable knowledge and experience of the FMCG business model.
• Experience working assertively, flexible and collaborative with individuals and teams located externally
• Proactivity and reliability to take on new projects.
• Strong level of Italian & English required, Spanish is a plus
• Project management knowledge and experience
Now Take the Next Step
If you're looking forward to progressing your career with us, then we're looking forward to hearing from you. Please apply with an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
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