Video Strategy and Connected TV Lead, (English, Italian)Company: Google
Location: Milan, Metropolitan City of Milan, Italy
Experience Level:Mid
Minimum Qualifications:Bachelor's degree or equivalent practical experience.5 years of experience in TV/media organizations.Experience identifying and recommending ways to improve product and customer strategy.Ability to communicate in English and Italian fluently in order to interact in this customer-facing sales role.Preferred Qualifications:Experience with data analysis.Experience with offline and cross-media measurement solutions.Excellent sales and agreement closing skills. Business development, client relationship, and servicing skills. Experience with consultative selling, and the ability to deliver results.Knowledge of advertising media scenarios (e.g., Offline/TV and Online video), CTV evolution and third-party planning and measurement landscape.Knowledge of tools and currencies used in the market (e.g., Auditel, Nielsen Arianna, AQX, Comscore MMX, Techedge Kantar), and Google Video Solutions/YouTube.Ability to manage multiple projects from inception to completion across diverse functions.About the Job:The Video and Display Solutions team in Italy helps take product innovations and turns them into client solutions that enable our customers to get the most out of their investments across all the marketing funnel. The team ensures we have the right commercial strategy for our products and brings product expertise to sales, enabling sales partners to promote effectively and quickly.
In this role, you will have the opportunity to understand customers' business issues and Google's Video product suite to craft solutions. Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands.
Responsibilities:Work collaboratively within a matrixed organization to drive growth for YouTube and Video business, meeting quarterly business goals, and other business Key Performance Indicators (KPIs).Provide proactive and sustainable support to promoters during media planning, buying and post-evaluation, measurement conversations, pitches, and objection handling with advertisers and agencies.Drive the Video strategy and Connected TV (CTV) program locally by high-touch consulting on the branding advertisers both domestic and export.Provide media scenarios, engaged insights, and upskilling resources on Video solutions in Italy and export markets.Develop case studies of successful campaigns in order to prove Return on Investment (ROI) of Google solutions and share insights with the market.Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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