Sr Manager, Digital Hcp Engagement Emea

This role will be responsible for defining and driving the implementation of the THV EU HCP digital engagement strategy – including educational and marketing programs – as well as defining an overall digital metrics and insight strategy.

Key Responsibilities: Define a cohesive end-to-end HCP digital engagement strategy, including journey mapping, platform and channel strategy, UX, data and insight strategy.Ensure strategy is clearly articulated, understood, and aligned with relevant internal stakeholders – including the Leadership Team.Ensure strategy is translated into programs and clear deliverables.Provide regular updates to peers and the leadership team, ensuring targets are met.Lead field-to-HCP digital engagement programs – e.g. data capture, email campaign automation - with a high focus on Field Team UX and value delivered to HCPs.Lead project management and execution.Evaluate, pilot, and expand new initiatives (e.g. account-based marketing).
#J-18808-Ljbffr