Social Media Specialist(A240802)

Responsibilities: Build and lead Xiaomi Italy social media strategy in line with business objectives; work closely with key stakeholders to support marketing campaign launches as well as any promotional activity – supplying support plans/schedules for social activity.Create and manage existing/new social media accounts for Xiaomi Italy (Facebook, X, YouTube, Instagram, TikTok, LinkedIn); ensure high-level customer engagement and deliver Xiaomi's philosophy on social – make friends with our fans.Develop innovative ideas for content, brand initiatives, and campaigns to push the brand ahead of the competition; continuously optimize campaign and channel activity on social media.Manage the social media and related project budget; manage company CRM system accordingly, providing monthly updates on spend and activity.Work closely with other team members on influencer, blogger, and event activity to drive engagement, follower growth, and sales; be a brand guardian for the creative aesthetic of all social channels.Collaborate with Xiaomi's global social media team and Western Europe project team to provide local market insights and listen to local social media trends.Support the Xiaomi community, organize fan activities, and maintain communication with Xiaomi Fans and moderators.Support Xiaomi smartphone and smart life products related projects.Requirements: Bachelor's degree in a Creative or Communications-related field.At least 2 years of experience working in social media, especially with Facebook, Instagram, and YouTube, with hands-on management of social media accounts.Demonstrated experience building social media audiences, including hands-on development of creative materials and copy.Experience with social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns.Creative writing skills.Proven track record of influencer marketing projects and high-level communication skills.Strong sense of design and aesthetics.Hands-on attitude and quirky personality.Native in Italian, fluent in English.Other languages and design skills are a plus.
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