Social Media Specialist(A240802)

Responsibilitis:Build and lead Xiaomi Italy social media strategy in line with business objectives; Work closely with key stakeholders to support marketing campaign launches as well as any promotional activity – supplying support plans/schedules for social activity;Create and manage existing/new social media accounts for a line of Xiaomi Italy (Facebook, X, YouTube, Instagram, TiK ToK, LinkedIn) , ensure that high-level customer engagement, deliver Xiaomi's philosophy on social - make friends with our fans;Develop innovative ideas for content, brand initiatives and campaigns to push the brand ahead of the competition as well as continuously optimize campaign and channel activity on social media;Manage the social media and related project budget, and manage company CRM system accordingly, providing monthly updates on spend and activity;Work closely with the other team members on influencer, blogger and event activity to drive engagement, follower growth and sales; Be a brand guardian for the creative aesthetic of all social channels;Collaborate with Xiaomi's global social media team and Western Europe project team to provide local market insights and listen to local social media trends;Support Xiaomi community, organize fan activities, and keep communication Xiaomi Fans and moderators;Support Xiaomi smartphone and smart life products related projects.Requirements:Bachelor degree in a Creative or Communications-related field;At least 2 years of experience working in social media especially with Facebook, Instagram and YouTube, with hands- on management of social media accounts;Demonstrate experience building social media audiences, including hands-on development of creative materials and copy;Experience with social media analytics and optimization techniques, having directly managed end-to-end execution of social media campaigns;Creative writing skills;Proven track record of Influencer marketing projects and high level of communication skills.Strong sense of design and aesthetics;Hands-on attitude and quirky personality;Native in Italian, fluent in English;Other language and design skills as a plus.
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