Senior Marketing Manager Job ID: 10082241
Location: Milan, Italy
Business: The Walt Disney Company (EMEA)
Date posted: Aug. 23, 2024
Job Summary: This role is office based in Milan 4 days per week. Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service, launched within the EMEA region in 2019. It includes long and short form content from Disney, Marvel, Star Wars, and National Geographic, and has expanded to include general entertainment from major studios like ABC, FX, Hulu, as well as local original programming.
The Disney+ team is accountable for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across the Middle East and Africa. This position will be located in Milan with flexible working policies and will specifically focus on leading our content marketing to drive awareness and anticipation for our content and our continued growth through customer acquisition and engagement.
We are looking for an experienced marketeer to lead our Disney+ Italy Brand & Content Marketing. This is a full-time, permanent position based in our office in Milan. Reporting to the Vice President, DTC, Italy, this role sits within the Disney+ Leadership Team, alongside peers who head up Growth, Programming and Merchandising, Research, and Creative.
The Senior Marketing Manager is accountable for the brand and content marketing and media strategy, as well as campaign management and delivery, across Italy.
Key Areas of Delivery: Own and deliver the Disney+ marketing strategy, focusing on driving business growth through our marketing. Lead a double-digit $mm marketing budget and plan and implement efficient media strategies with a deep understanding of the Italian media landscape. Own and run our Disney+ Italy social media channels. Drive constant innovation and enable agility in our campaigns. Drive continuous improvement in our campaign efficiency through a meticulous test-and-learn approach, post-campaign analysis, and creative testing. Commission and lead long-term media partnerships to deliver an efficient, always-on presence to drive awareness and consideration. Define our content priorities using a data and customer-led approach, ensuring marketing strategies complement Global and Regional plans. Lead a seamless campaign planning process, effectively coordinated with our cross-business team including performance, merchandising, and CRM. Strategic & Creative Leadership: Lead our marketing long range, annual, and quarterly planning process working with the regional marketing and finance team. Play a lead role in shaping the market content strategy, working closely with the Programming and Growth teams. Build cohesive marketing plans with successful creative campaign strategies and outstanding creative, including tailored local market activations that continually set a higher standard of our creative output. People Leadership: Lead, mentor, and develop a team of talents, instilling high performance with the motivation to develop others alongside themselves. Stakeholder Management: Collaborate with a matrixed team across the business to ensure plans are comprehensive and well-coordinated, creating space for strategic conceptualization and innovation. Inform and influence senior executives across the business. Take an active role in the Disney+ Leadership team, sharing insight, strategy, and creative. Experience Required: Extensive experience in similar marketing roles (10+ years). A deep understanding of the Italian media market, media planning and buying, as well as a consistent record of effective marketing budget management. Experience driving growth in a subscription business, using marketing levers. Deep knowledge of the entertainment landscape. Excellent communication skills in both Italian and English (written, verbal, presentation). Successful track record working in a complex matrixed international organization. Experience developing teams and successfully influencing executive-level leadership. Skills Required: Analytical and KPI-oriented mindset, with an ability to drive decisions using data. A passion for strategic and creative excellence. A driver of change who's comfortable representing Disney+ Italy within the EMEA region. Thrives in an agile working environment with a degree of ambiguity of future plans. A teammate with strong collaboration and relationship-building skills.
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