Description
The role
We are looking for a Senior Brand Manager based in our Milan Office. Reporting to the Marketing manager in Italy, you will join a multicultural team to work in our leading portfolio brand.
The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand's reputation, improve consumer experience, and drive company's growth within the local market.
What you will do
Understand the category and Brand under her/his local responsibility
Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out, and consumer data to identify key insights, potential opportunities, and action plans.
Follow up on the main brand's KPIs.
Execute in autonomy the annual business review to identify local needs and new business opportunities.
Define and implement the local Brand strategy.
Work on the annual marketing plan for the country: new product development, media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and grow the category.
Take part in innovation strategy projects and manage approved brand budget and approved marketing A&P spend with strong commercial acumen.
Implement and monitor the annual media strategy together with the global team and the agency.
Drive local ad hoc PR and BTL activations to support the brand equity.
Build strong, trusted relationships with the key stakeholders both in local and global teams to ensure productive teamwork.
What we are looking for
5 years of experience in Marketing Department within an FMCG industry
Strategic thinking
University Degree in Business Administration/Marketing or equivalent
Experience in marketing through all leverages: product development, media activation plans, pricing, and point of sales activities.
Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities.
Good organizational skills. Experience of working and delivering multiple projects.
Leadership & Energy to implement new projects.
English is our main language. Other languages such as French, Italian, or Portuguese will be highly valued.
What we offer
Hybrid working model
Flexible working hours
Affinity University platform : Professional development opportunities to employees at different stages of their careers, acknowledging diverse career paths.
Celebrations & Fun
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company's success and the strength of our team.
That's why we are committed to providing equal opportunities for all. Our Company, Affinity Petcare, is more than an international pet food company.
For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and more.
Currently, we are over 1,800 professionals working for this purpose from Barcelona, Paris, Milan, and Snetterton, as well as four production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint! Want to know more about us? Follow us on LinkedIn to get the newest updates and job opportunities.
You can also follow us on Instagram to learn more about life at Affinity and hear from our team.
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