Senior Analyst I&A Snacking ItalyAre You Ready to Make It Happen at Mondelez International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Here you can have a real impact as you will provide actionable insights, answer critical business questions and unearth new growth opportunities through the use of advanced statistical and predictive modelling techniques.
How you will contributeYou will:
Provide data collation, story-telling and action-oriented recommendations.Be responsible for the stewardship, governance and continued growth of the Demand Spaces data foundation.Create and maintain intuitive, engaging dashboards (Excel, Tableau or other).Understand the consumer landscape through analysis of the consumer and market dynamics, the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people and channel trends.What you will bringA desire to drive your future and accelerate your career with experience and knowledge in:
Strong marketing analytics and research skills and experienceAdvanced data integration and visualization skillsKnowledge and application of forecasting methodologiesThis role sits within the Italian Insights & Analytics team who is working to drive growth through Brand Strategy and Innovation for the Snacking category. The role of Insights & Analytics is to be proactive, strategic growth advisors to drive growth and business results.
ResponsibilitiesYou will uncover category/brand/innovation trends and insights to drive long-term business results and inform strategies/activations to optimize operational effectiveness. You will work in close partnership with other business functions to incite insight driven action and are confident in transforming complex data into advanced data models/dashboards that help reveal the human motivations and behaviors.
Lead the insights work for the Savory Platform (TUC, Fonzies, Chipster), the Sweet Platform (Oreo, Oro, Mikado) and the Chocolate Platform (Milka).Generate category/brand/innovation insights and engagement levers from multiple sources of data that focuses on delivering consumer behavior change.Manage research projects end-to-end that generate necessary data to form insights. This involves coordinating research briefs, managing data collection and extraction, helping to analyze and interpret results and agency management (if outsourcing).Form recommendations (strategy, ideas, activations) grounded in insight that enables the category/brand/innovation to best meet its audience's needs.Constantly scan market & competitors for improvements to processes/ways of working/modernization by leveraging an outside-in mindset.Prepare and present insights to key stakeholders within the organization including creating data visualizations & presentations to communicate points clearly.Cooperate with the Central/Global team in case of cross-country projects.Manage continuous data from specific tools (Nielsen/Discover and Consumer Panel data) and analyze data to find insights.Knowledge, Skills, Experience and Language RequirementsFMGC/CPG experience - preferably in the Food & Beverage market.Ideally experience working in or exposure to minimum 1-2 markets/categories or brands.Able to collate data points into a coherent story to communicate a vision and get business stakeholders on side.Experience with major ad-hoc techniques: Product Testing, Brand positioning, Communications development, Packaging research, NPD, online communities, quantitative and qualitative tools.Strong hands-on experience using digital tools (e.g. Google software's incl Analytics), data visualization tools and creating dashboards using Microsoft Excel, Tableau, PowerBI, PyDash to showcase data and present findings.Strong experience analysing traditional CPG data sources is a plus (including but not limited to Nielsen data, Consumer Panel Data, Media Spends data, Promo Data, and data from other external portals such as Euromonitor, Global Data, Mintel).Prior experience working on equity and or innovation preferred.Direct experience working across multiple cultures preferred.The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelez Europe GmbH, Switzerland.
No Relocation support available.
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