Company Description Publicis Groupe: win in the platform world! Publicis Media is part of Publicis Groupe, the world's third largest communications group.
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About Publicis Media Yes, we know ... Choosing a single brand inside a big Group is sometimes complex. Why not support them all? Choose Publicis Media and your specialization: content, data, digital, commerce and many others and immerse yourself in the projects of our ambitious clients! Like you, over 23,000 curious people around the world.
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Job Description It's an exciting time at Publicis Groupe. We are focusing on the development of a strong capability on Retail Media: creating new value exchanges for Brands and accelerating ad monetization growth on Retailers platforms. Reporting to the Head of eCommerce & Martech, the Retail Media Lead will be responsible for driving a roadmap of large, cross-functional, and complex retail media expansion projects. You will help lead the product planning process across a cross-functional group of network stakeholders including media planning, comms, marketing and trade. This role is for an entrepreneurial mindset who is excited to help build this practice from the ground up.
In addition, you will: Support the creation of strong Retail Media go-to-market plans and solutions in a compelling, positive, and brand-new way. Liaise and create a strong relationship with main Italian retailers (grocery, electronics, fashion, beauty, pharma…). Help define, sell and socialize the holistic retail media network product strategy and approach across onsite and offsite channels. Create and present business cases including pipeline, detailed functionality, GTM plans, monetization impact. Build strong relationships and support collaboration across cross-functional teams (e.g. Product, Buying, Trade, Brand Marketing) to drive alignment on roadmap needs, feature definition, and business requirements. Establish an operational framework to manage communication and workflow across stakeholders (internal and external) and enable timely decision-making. Partner with Product players to manage the product development process, identify and resolve issues/blockers. Support creation of vision, strategy, and requirements documents for new capabilities. Utilize available studies (market research, internal) and competitive analysis to identify customer needs. Use data analysis to address problems and find solutions that often involve multiple stakeholder teams and span across departments. Qualifications We're excited about you if you have: 6+ years of experience in digital media, ad tech integrations and services, sales, and/or retail media management. Knowledge of Retail media platforms (Criteo, CitrusAd..) is considered a plus. Demonstrated ability to grow a business idea from incubation to maturity. Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment. Strong ability to cultivate relationships both internally and externally. Strong knowledge of marketing/media technologies & tools. Ability to prioritize, work cooperatively, and collaborate with cross-functional teams in a fast-paced environment. Exceptional attention to detail and excellent written and oral communication skills. Additional Information We take care of our talents and their wellbeing:
Future of Work: flexible entrance and smartworking. Corporate benefit: a platform dedicated to our people full of offers, discounts and more. Learning & Development: a tailored learning path, individual and needs based approach, always on! Corporate Wellness: free access to online training classes for your physical and psychological wellbeing. Did you know that our motto is Viva la difference? With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are! Find more about Publicis Groupe Italy and our values on our official IG page here.
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