THE GOAL
The aim of a Regional Manager position is to act as the link between the KellyDeli back office, retail partners, and our points of sales. This position is responsible for developing and managing a portfolio of points of sales to ensure operational excellence throughout their network. Reporting to the Head of Regional Manager's, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within. Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas and sensing the opportunity for growth and improvement within your allocated region.
WORKING RELATIONSHIPS
Department – Regional Management.
Reporting to – Head of Regional Management of your country.
Direct reports – None unless stated otherwise.
Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance.
Travel involved
80% of time will be based in the field supporting points of sales – travel by car, train, and plane could be required at any time.
WHAT THEY DO: Guarantee performance delivery of individual points of sale in your region.Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures in your region.Advise sales outlets to maximize profitability and operate in the most cost-efficient way possible.Ensure information is clearly communicated between KellyDeli head office and sales outlets, giving meaning to the objectives and plans for commercial/marketing/quality.Ensuring customer satisfaction of our consumers is key and is at the heart of point of sale actions.Be the key contact for major accounts at local and regional level.Be a source of information on new retail concepts, developments in the retail sector, and competitors.Drive sales revenues by detailed management of all kiosk KPIs including L4L performance metrics, range/variety analysis, waste management, average transactional value, and marketing campaign results.Ensure Partners utilize production management techniques to increase overall revenues of their assigned kiosks.Establish pro-active sales activities in all kiosks within their region.Help create and implement comprehensive sales training programs to motivate Partners to increase sales.Organize internal sales competitions to increase partner engagement.Conduct a minimum of 4 sales training sessions per year and weekly "in kiosk" sales recommendations based on Partner performance. Partner Relationship Management General business updates with retail partner management to define overall picture, sales, marketing, quality, NPD, company initiative, and action plan of the kiosk and retailer issues.Be the Sushi Daily brand representative at the local level with retailers.Gain the trust of our franchisees and ensure their job satisfaction.Assure respect for the global contract agreement at the local level.Introduce new partners into retail management to ensure strong relationships.Ensure successful training around store regulations.Create action plans based on main indicators.Document processes and kiosk operations for smooth transitions during takeovers. Brand Excellence Work closely with our retailers to ensure and protect brand consistency.Carry out monthly store visits.Conduct regular product quality checks: Food, Packaging.Coach partners on corrective actions where quality may have slipped.Check marketing campaigns are being deployed correctly across your region's kiosks.Ensure global company standards of performance are followed and implemented. WHO THEY ARE? Previous experience in a similar Regional Manager / Area Manager position, with industry experience in Food & Beverage or Food Retail.Experience in multi-site management ideally in catering and/or franchising.Highly motivated self-starter, team player, able to build great relationships.Results and business-oriented, comfortable working with numbers.Excellent analysis of situations, identifying problems, and proposing solutions.Highly organized individual, rigorous in setting up internal procedures.Positive by nature, excellent communication skills.Ability to work in multicultural environments.Committed, able to convince and make decisions.Comfortable in a non-hierarchical role, with listening, openness, enthusiasm, and simplicity.Fluent in Italian & English.Full EU Driving license.
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