DEVELOPMENT ACTIVITY COORDINATOR: Manage the annual budget, designate the local trials plan per area, including sample seeds needs, timing, and check variety. Define and supervise the implementation of the experimental plan at the national level. Propose the variety to advance/stop/retry to the company. Collect and guarantee the synthesis and sharing of information about the varieties to Product Manager, Crop Specialist, and all the Italian team (New product positioning). MARKET INTELLIGENCE: Knowledge of the Italian market, describe market needs, maintain and update a market intelligence database for the area, and anticipate market trends in the Italian market.
CUSTOMERS KNOWLEDGE: Contribute to customer needs intelligence in collaboration with the sales team referent regarding market data, accessibility, penetrability, market shares, and competition.
COMMUNICATION, PROMOTION & TECHNICAL SUPPORT: Manage the Italian communication budget and coordinate actions regarding advertising, publicity, and events. Manage launch phases of the pre-commercial product: bring product knowledge of new varieties to train the sales team to design sales arguments. Participate in the construction of promotional tools for new varieties. Support the sales team in the realization of promotional actions for new varieties. Provide adapted technical advice to customers with recommendations/support in collaboration with the sales team.
SALES FORECAST: In collaboration with sales representatives, participate in designing the sales forecast for new varieties.
TEAM MANAGEMENT: Leadership focused on optimization, collaboration, and security. Manage directly a team of 7 LPP and 1 communication coordinator. The main activities are in the Center-South and Sicily.
COLLABORATE WITH SUB MANAGER: Support the follow-up of the projects.
FULL AVAILABILITY TO BUSINESS TRIP: This position includes many trips throughout the country and abroad (50% of working days). 80% of traveling work is in Italy in the regions of Abruzzo, Lazio, Campania, Sicily, Emilia Romagna, and Veneto where LPPs are located.
The position reports to the Subsidiary Manager and is part of the management team.
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