Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION New Balance is seeking a dynamic Marketing Manager for running, with experience in the running landscape and community who can drive marketing initiatives that directly speak to this audience.
The Marketing Manager Running will be responsible for developing and executing marketing strategies specifically focused on our running products. The role requires key running marketing experience, a deep understanding of the running category, consumer insights, and the ability to connect with passionate runners through authentic and impactful campaigns. You will collaborate with internal teams and external partners to grow the brand's presence in the running community and drive consumer engagement and sell through.
This role can be based in any location in Northern Italy. New Balance offers a dynamic and international environment. Our passion for sport and the brand is always at the forefront.
MAJOR ACCOUNTABILITIES: Category Leadership
Develop and own the category marketing strategy for running in Italy, ensuring alignment with regional brand objectives and market opportunities.Campaign Development
Plan and execute marketing and trade marketing campaigns, including digital, in-store, PR, events, and partnerships, to engage the running community.Brand Partnerships
Build and manage relationships with running influencers, brand ambassadors, and partners to amplify the brand's presence in the running community.Event Marketing
Coordinate brand activation at key running events, marathons, and community runs, ensuring the brand is represented in an engaging and authentic manner.Trade Marketing
Support the running WS brand partners to deliver concepts that engage with run specialty retailers and key accounts with a focus on product launches and other relevant activations.Community Management
Foster strong relationships within the running community through partnerships, sponsorships, and grassroots marketing efforts.Performance Tracking, Analysis, and Reporting
Use analytic tools to measure the performance of marketing efforts across channels, use insights to drive action, and optimize plans for the short and longer term. Set up tracking and reporting to share insights with the wider business.Cross-functional Collaboration
Build strong relationships with central and local marketing teams, product development, sales, and retail to ensure alignment on product launches, campaigns, and strategic priorities.Budget Management
Effectively manage the marketing budget for the running category, ensuring effective allocation of resources and maximizing ROI.REQUIREMENTS FOR SUCCESS: Experience in a similar role leading local marketing or trade marketing strategy and/or executionPassion and interest in running, with experience and a deep understanding of the running market and running consumer in ItalyExperience of agency management and content-led channels across social, PR, influencer, and creativeKnowledge of the Italian Wholesale Landscape in running footwearMarketing and/or Trade Marketing activations experienceExperience in project management including budget management and reporting, with a solid knowledge of Excel and PowerPointGreat communication skills and working knowledge of Italian and EnglishAbility to work with multiple stakeholders within the Italy team and EMEA teamProactive, enthusiastic approach and ability to multitaskWillingness to travel for work and to work weekends/evenings if neededEqual Opportunity Employer: New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership, and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
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