Entalpia Italy is the subsidiary of ICOOL Ningbo Global Group with its own brand that highly specialized in Refrigerants, Insulated copper tubes and HVAC-R use materials.
We are aiming to provide branded products and services of superior quality to improve the Clima and Ventilation System in Europe.
We are not only doing business, but also dedicated to realising the career of change from a copier to a world's leading innovator in HVAC/R industry.
More info about the company:
This role provides a unique opportunity to join a team where your work will drive direct and meaningful results for the business.
You will have the advantages of a small, agile team in a start-up environment and culture.
You'll work closely with the local sales ,regional product and marketing teammates.
**Main responsibilities**:
**Plan and Execute Growth Marketing Plans**
- Act as a marketing expert, drawing from research, competitive intelligence, and customer insights
- Execute on the marketing strategy for Italy
- Understand the country concerns and cater marketing tactics to suit different stages of market penetration
- Develop awareness, leads, and pipeline to grow adoption of a portfolio of products in the local markets
**Plan and Execute Marketing Campaigns & Events**
- Work collaboratively with the sales and product teams to plan, manage and help execute events (in person, hybrid and webinars)
- Develop short and long-term marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, and PR/comms strategies
- Create and implement new ideas on how to better reach our targeted customers using various channels and content mediums
- Execute consistent and meaningful customer experiences/events with the ultimate goal of driving new and continued business
- Track ROI, engagement, and customer feedback to measure results, assess opportunities for improvement, and optimize marketing campaigns and events
**Sales Enablement**
- Think strategically about Entalpia's go-to-market motion and market landscape in order to enable on the best ways to position products and services, and against competition
- Develop account strategies in partnership with sales team that allow cross-sell of products
- Create sales materials and content aligned to priority selling scenarios
**Measure Key Results**
- Measure and report on how marketing tactics are driving to KPIs including pipeline created and influenced, and closed bookings
- Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
- Demonstrate the ROI effectiveness for all of your marketing programs and devise plans to continuously optimize
- Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance
**Manage Relationships**
- Collaborate with our local sales team and agency partners by coordinating media, co-marketing, and customer reference opportunities
- Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner to the sales team
**What you bring**
- Bachelor's degree or equivalent practical experience
- 3+ years of marketing experience, ideally in the HVAC&R industry
- Knowledge and mastery of Indesign and Wordpress
- Excellent interpersonal skills with the ability to speak and write Italian and English fluently
- Be hands-on and accountable
- Driven by results
Contratto di lavoro: Tempo pieno, Tempo indeterminato
Retribuzione: €25.000,00 - €35.000,00 all'anno
Orario:
- Dal lunedì al venerdì
Tipi di retribuzione supplementare:
- Bonus
Esperienza:
- Adobe InDesign: 1 anno (Obbligatorio)
- WordPress: 1 anno (Obbligatorio)
Ability to Commute:
- 20142 Milano, MI (Obbligatorio)
Ability to Relocate:
- 20142 Milano, MI: Relocate before starting work (Obbligatorio)
Sede di lavoro: Di persona