Omnichannel Customer Experience: Human & Tech Driven , Study Of The Status Of Adoption, Opportu[...]

Organisation/Company: Politecnico di Milano
Research Field: Other
Researcher Profile: Recognised Researcher (R2), Leading Researcher (R4), First Stage Researcher (R1), Established Researcher (R3)
Country: Italy
Application Deadline: 12 Feb 2025 - 23:59 (UTC)
Type of Contract: To be defined
Job Status: Not Applicable
Is the job funded through the EU Research Framework Programme?
Not funded by a EU programme
Is the Job related to staff position within a Research Infrastructure?
No
Offer Description The research aims to:
Analyze, through qualitative interviews and surveys, the evolution of the maturity of Italian companies on the topic of Omnichannel Customer Experience.
Identify opportunities related to Artificial Intelligence and Generative AI in customer management processes and the impact on employees.
Study the market of Martech by identifying the characteristics of the main vendors and their integrations within the company application park.
Analyze the impact of OCX processes and related Martech on the company's ESG guidelines.
Identify interesting case histories at Italian and international levels.
Study the most relevant trends on the subject.
Relevance of Qualifications Consistency of the candidate's overall profile with respect to the content of the research programme for selection.

Close relevance of publications submitted with the research programme object of selection.

Interview aimed at ascertaining the candidate's aptitude for the research object of the selection.

Eligibility of Fellows Country/ies of residence: All
Nationality/ies:
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