DORMER PRAMET IS LOOKING FORDigital Product Marketing Manager (maternity leave cover)Location: Flexible- Remote from any locationAt Dormer Pramet, our goal is to build upon the company's heritage and success by innovating for the future.
With a long-term focus, we aim to support our ambitions for growth in manufacturing and prosperity for all.
This commitment creates jobs that offer opportunities for both professional development and job security.We leverage our extensive knowledge and experience to cultivate strong relationships with our industry partners, our employees, and the community.
We prioritize improving our work environment and believe that everyone should feel empowered to achieve success.
In return, we offer a rewarding career that includes flexible working options, excellent training, and opportunities for advancement.Our Sales Areas provide outstanding service to our customers while ensuring sales efficiency and significant growth.
We strive to achieve this through our commitment to "Certainty at Every Turn."
Are you excited about the opportunity to join a passionate, energetic, and innovative team as a Digital Product Marketing Manager?About your job:The Digital Product Marketing Manager is responsible for developing and executing comprehensive initiatives and platforms for digital improvement and transformation.
This role involves managing and implementing marketing technology solutions with a focus on enhancing the customer experience.
The manager will collaborate closely with cross-functional teams and external partners, leveraging expertise in digital engagement, customer touchpoint activation, and digital transformation to drive engagement and facilitate the conversion of both new and existing customers.KEY RESPONSIBILITIES:Strategy Development: Create and implement digital marketing initiatives aligned with company goals, brand guidelines and user experience expectations.
Analyze trends and competitor activities to identify new opportunities.Content Creation: Develop all relevant marketing assets and sales literature across all customer touch-points and for all product introductions.Project Management: Coordinate with external partners to develop marketing materials, working with graphic designers, writers, and vendors to maintain brand consistency and quality.Budget Oversight: Manage costs and schedules, advising on planning considerations and ensuring alignment with budgets and deadlines.Lead Generation: Implement digital programs and tactics to capture and nurture leads throughout the customer journey.
Work closely with sales teams to ensure sales enablement.Analytics and Reporting: Monitor and analyze campaign performance, providing regular reports and insights.
Use data-driven insights to refine and optimize marketing strategies for better results.Stakeholder Management: Manage external supplier relationships including deliverables and expectations through clear and consistent communication and project tracking.PROFILE:Proven experience 5-8+ years in both strategic multichannel marketing and maintaining digital brand consistencyB2B experienceExperience in vendor managementA healthy mix of skill and initiativeDemonstrated success in planning and executing multi-channel marketing campaignsMarketing Automation, Social Media, SEO/SEM, PPC, Content Management Systems (CMS) and Digital Marketing Systems (DMS), CRM, Microsoft, AdobeStrong analytical skills with the ability to interpret data and make informed decisions.Excellent project management and organizational skills.Experience with administration and deployment of campaigns, including database management and analyticsSolid understanding of Sales EnablementABOUT USDormer Pramet is a global manufacturer and supplier of tools for the metal cutting industry, and we have a truly international presence with four production units and sales offices in 20 countries.
Our skills and products solve engineering challenges across many industry sectors – including maintenance, repair, and overhaul, as well as general machining through to heavy machining, railway, and airframe assembly.Customer Focus, Innovation, Fair Play, and Passion to Win are our values that build the foundation of our brand and company.HOW TO APPLYInterested in the challenge?
Please click the 'apply now' button below or call us and talk to us to find out more.
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