Miscusi is the first Italian restaurant brand entirely dedicated to fresh pasta: our recipes are delicious, healthy, and sustainable! We are new-generation Italians who want to make people happy by spreading the benefits of the Mediterranean Diet to the world: friendship, tradition, hospitality, openness, creativity, and, of course, fresh pasta and great food. We started in Italy with now seventeen restaurants in Northern Italy, with a growing exciting store opening strategy for the next few years.
In Miscusi we believe that each one of our customers could naturally become an ambassador of our brand and fully embrace our values. We want them to be passionate and engaged members of our family and help us share the Mediterranean lifestyle. As the Junior Copywriter, you'll work to make it become reality.
We dream big and we believe that spreading Miscusi experience via word-of-mouth is the main driver for new guests to enter our stores the first time or to return with frequency. High quality content and storytelling is the key to make it happen bigger, louder and faster.
You will work with close guidance and supervision of our Brand Director within the Digital Martech team.
Role Overview We are seeking a highly motivated and creative Junior Copywriter to join our digital marketing team. This role involves creating compelling and engaging copy for our Meta and TikTok platforms, as well as creating copy for our institutional website, newsletter, and HR portal when needed. The ideal candidate will have a passion for storytelling, a love for pasta, and a knack for creating unique interactions on social media.
Key Responsibilities Content Creation Social Media: Write engaging and creative copy for our digital platforms (Meta, TikTok and LinkedIn) that resonates with our audience and be in charge of social media community management.
Multichannel: Create content when needed for our institutional website, newsletters, and HR portal, ensuring consistency in brand voice and message.
Storytelling and Engagement Develop captivating stories about our artisans, producers, menu and the Miscusi experience, showcasing the heart and soul behind our brand.
Industry Interaction: Stay on top of other food brand Instagram accounts, interacting with them on a daily basis to increase engagement on our digital platforms profile.
Collaboration and Innovation Team Collaboration: Bring fresh ideas to all Marketing team meetings, contributing to content brainstorming sessions, as well as working closely with Martech team on content for all digital platforms.
Trend Spotting: Keep up with industry trends and competitor activities, ensuring our content is always current and engaging.
Brand Embodiment: Fully embody the Miscusi persona, creating content that reflects our values and passion for pasta.
Qualifications Experience: Minimum 1 year experience in writing or content creation, preferably within the hospitality sector.
Skills: Strong writing and storytelling abilities. Proficiency in social media platforms, particularly Meta and TikTok. Curiosity and passion about AI, knowledge is preferred. Creative thinker with a keen eye for detail. Ability to work collaboratively within a team environment. Excellent communication skills.
Personal Attributes: Enthusiastic and energetic, with a deep love for pasta. Curious and eager to learn about our artisans and producers. Innovative and proactive in bringing new ideas to the table. Strong brand ambassador, embodying the Miscusi spirit.
Autonomy: A self-organized and autonomous self-starter.
What We Offer Competitive Pay. Dynamic, informal, and young environment.
Values: We are a B-corp company serving good food for people and the planet.
Benefits: Free meals during working hours, and a 30% discount when off-duty.
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