At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?YOUR ROLE Leading brand positioning to support the implementation of the BU value proposition
Developing strategies and brand guidelines to ensure consistent customer experience
Managing and coordinating brand architecture in terms of nomenclature, book-values etc.
Analyzing brand health indicators
Organizing market research and develops plans to address deviations in brand structure
Leading global brand strategy and steering brand portfolio as well as trademark strategy
Supporting marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points and leading branding guideling for digitalDeveloping systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas and developing them with technical functions YOUR SKILLSMaster's Degree in Economics or Management, Marketing preferredPlus 2 years of previous experience in Marketing in FMCG companyAble to perform market, financial and Sell-in/Sell-out analysisStrong analytical and solution-oriented person with enthusiastic and flexible personalityEager to learn working in team and grow with resilienceStrong knowledge of Excel, Power Point and Database (Nielsen, GFK)Fluent in Italian and EnglishAt Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.