GroupM is looking for a Digital Lead who will be part of the Digital department and will be responsible for the digital planning process. The ideal candidate has a strong knowledge of the digital disciplines (search, display, video, mobile, social), is able to manage different campaign typologies (generally with awareness, performance, data driven), has a proven understanding of trafficking processes, biddable and programmatic, and previous experiences in media agencies.
A natural predilection for numbers, hands-on attitude, great curiosity and ability to get involved will complete the profile.
Responsibilities
Ensure the correctness and efficiency of planning processes Ability to manage and coordinate resources ensuring their field training Implementation of the strategy and timely media plan delivery Support the client's needs with a daily relationship Maintain and report periodically about achieved results Pre and post-campaign analysis Requirements
Proven experience of account management with client's media supervisors and managers At minimum 5 years of experience in Digital Media Planning Degree or equivalent culture Fluent English (this requirement will be tested) Proven knowledge of all digital techniques/platforms (i.e. adserver, analytics, tag management, retargeting, etc.). Knowledge of biddable, programmatic, and performance will be considered a plus Accuracy, precision, attention to detail Ability to train teams Proactivity and ability to find creative and unconventional solutions Location
Wpp Campus in Milan (plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99.
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