In the Digital Product, Design & CRO team we are looking for a CRO Specialist endowed with a combination of imaginative thinking, technical acumen, interest in exploring user behaviour and able to elevate the overall digital experience of the MSC Cruises websites' users.
3+ years of proven experience in Conversion Rate Optimization of websites or digital platforms, in A / B testing and Personalization tools, CMS and with analytics / user behaviour tools - preferably in the travel industry;Degree in Marketing, Digital, Design, Business, or a related field;Knowledge of UX fundamentals Analytical mindset with strong understanding of statistical significance and its application in CRO;Proven experience collaborating with cross-functional teams;Outstanding ability to think creatively, identify and resolve problems;Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment;Ability to work independently while contributing effectively to a team environment;Monitor website performance and user feedback to identify improvements;Interpret data to provide actionable insights to optimize the conversion rate and user experience, by developing and executing a robust Conversion Rate Optimization strategy;Design and implement A / B tests, multivariate tests, and personalization campaigns;Implement a monitoring plan and tracking findings, the applied changes and report results;Conduct in-depth CRO analyses and perform quantitative and qualitative research to identify user pain points and opportunities for improvement;Monitor conversion funnels, identifying drop-off points and proposing solutions;Utilize heat maps, session recordings, and user surveys to gain deeper insights into user behaviour;Collaborate with stakeholders, such as UX / UI designers, product and content teams, to ensure the delivery of cohesive messaging, seamless integration, and enhanced user experience;Analyse test results and translate research findings into actionable and data-driven UX and CRO recommendations, business requirements and website improvements;Stay updated on industry trends and emerging technologies to propose digital experience enhancements.
VISA REQUIREMENTS: Right to work in Italy.
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