**Position**:
The Clienteling Campaigns Specialist will support the definition, implementation and monitoring of Clienteling campaigns, to ensure effectiveness in terms of process and to continuously improve results.
Reporting directly to the Clienteling Manager, the resource will work closely with Marketing, Regional CRM/Marketing Managers, IT and External Consultancies to drive change, innovation and instill best practices at a worldwide level.
Main responsibilities:
- Support the definition of how Clienteling in Loro Piana should evolve and spread the Clienteling culture in HQ, across regions and stores, ensuring adoption of tools;
- Coordinate the seasonal and triggered Clienteling campaigns, ensuring that they reflect business priorities and meaningfully engage clients;
- Brief internal stakeholders in terms of targeting criteria for Clienteling campaigns, and cooperate with the regional referents to ensure the finalization of the targets, ensuring that they are aligned with the contact strategy and increase efficiency of Clienteling;
- Brief internal stakeholders regarding the assets production for Clienteling campaigns (content and copy), ensuring that they reflect the brand identity and campaign objectives, and that they help Client Advisors to communicate with their customers;
- Ensure that target lists and all assets (content and script templates) are produced correctly and uploaded in the Clienteling App at the right time and to right stores;
- Monitor the Clienteling campaigns performance and follow up with regional referents, to ensure all processes and tracking are done correctly;
- Identify high performing approaches and proactively make suggestions to drive the communications calendar towards the implementation of the most successful outcomes, advising regions how they can optimize their campaigns and targeting based on results, and advising Marketing team how to optimize assets creation for Clienteling according to stores feedback and campaign results;
- Manage the interactions with internal and external suppliers that take care of the Clienteling App, Salesforce and of reporting dashboards implementations to always guarantee smooth operational processes
**Profile**:
- Bachelor/master degree level, in Business or Marketing;
- English fluency and excellent proficiency in Microsoft Office;
- 5+ years of experience in a similar role (experience in the luxury industry will be considered as a plus);
- Knowledge of luxury retail is required;
- knowledge of Salesforce Service Cloud is a plus;
- Strong analytical skills and excellent communications skills;
- Attention to detail and precision are a must;
- Fast learner, ability to use different systems with proactive mindset and propensity to take initiative anticipating needs;
- Project management skills, able to efficiently coordinate external stakeholders and work on multiple projects at the same time;
- Client-centric mindset with a passion for luxury retail, excellence, and for change, always keeping up to date with digital innovations;