We're looking for a Business Line Manager in Haematology to help us boost the company to the next level.
We want you to be tenacious and results-oriented.
You're hard-working, motivated to make a big impact, and you persevere until the job is done.Initiative and a growth mindset are essential.
You often come up with ingenious ways to reach your goals.
In addition, you're constantly analyzing the market to implement new ideas and opportunities.As an expert professional in your area, you lead the marketing activities of the assigned Business Line (designing, implementing, and evaluating the Marketing Plan, defining area of investments, and fulfilling product management requirements).
You proactively engage KOLs and influence the market to drive future successes, define pricing guidelines, perform marketing and competitive analysis, and support sales in selling complete Business Line solutions, with the objective of satisfying the needs of the consumer better than the competition and with optimal profitability, in accordance with the policies and general objectives of the company.Business Line Manager - Haematology (f/m/x)In this role you will:Provide added value:Lead all phases of Product Lifecycle (from launch to phase-out)Accountable for the KOLs engagement plan and execution of related activitiesAct as single point of contact for both EMEA HQ and internal customersInternational visits representing the country at EMEA levelBe up to date with information about the competition and the market (market study and the clinical value associated with the products)Transmit the development of incoming products to the business unitMaintain customer contacts together with the Sales organizationEvaluate and market the fields of actionCommunicate new developments internally (Market and product solution)Promotional activities - congresses and advertising (MarCom conj.
), etc.Business/marketing plan: short/long term strategyManage market analysis:General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc.
)Medium and long term market plan (3-5 years)Manage constant analysis of competitorsProvide information from the field of operations (sales, services) in order to obtain the most accurate portrait of the state of the marketDivide and organize customer groups (segmentation, classification)Commercial role:Definition of the sales strategy, together with the sales managerMaximum specialist of the product, being the reference person for thisSupport the Sales Organization on pre-sales activities and tender processesAccountable for information included into the technical documentation for tendersTraining when necessary - product situation with the sales forceRegular study of the sales force based on market knowledge and strategyPL responsibility for the business plan (forecast), budget, and marginResponsible for the budgets of the mechanisms and costs of the units in DemoJob requirements:University degree or equivalent in medicine / biotechnologies / biologyMBA or Master in marketing (desirable)Languages: native in Italian and fluent in EnglishGeneral professional experience:At least 8 years in either sales or marketing functionsAt least 5 years of experience in the IVD industry3-5 years in people managementHands-on experience in the field is a plusProfessional experience for the position:Commercial experienceScientific and Product knowledge (Expert)Familiar with PLDecision making taking into account the clientWhat's in it for you?One of our biggest goals as a company is the health and well-being of our employees.And so, we offer the following:Mobile workingCompany carFlexible time and work-life balanceRestaurant ticketsCanteenCampus training platform for the growth of your knowledge and skills #J-18808-Ljbffr
