We're looking for a Business Line Manager in Haematology to help us boost the company to the next level. We want you to bring your tenacity and results-oriented mindset. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
Initiative and a growth mindset are essential. You often come up with ingenious ways to reach your goals, and you're constantly analyzing the market to implement new ideas and opportunities.
As an expert professional in your area, you will lead the marketing activities of the assigned Business Line (designing, implementing, and evaluating the Marketing Plan, defining area of investments, and fulfilling product management requirements). You will proactively engage KOLs and influence the market to drive future successes, define pricing guidelines, perform marketing and competitive analysis, and support sales in selling complete Business Line solutions, with the objective of satisfying the needs of consumers better than the competition and with optimal profitability, in accordance with the policies and general objectives of the company.
Our company Sysmex Italia specializes in health technology, specifically in vitro diagnostics. Founded in 2008, it focused its efforts on cancer diagnosis and has evolved into the haematology sector, supporting healthcare professionals and patients around the world with a broad range of medical diagnostic products and solutions in various fields. We value continuous improvement, diverse teams, and autonomy which drive our collaboration, and we are seeking colleagues who would be eager to be part of it!
Why work with us at Sysmex?
Sysmex offers a work environment that embraces diversity, collaboration, and simply allows you to be yourself. Our products aim to help improve patient life and well-being, but what about the well-being of our colleagues? We provide a workspace that appreciates and rewards effort and commitment. We understand our company as not solely being a workplace. We strongly believe that joint understanding and a solid framework are essential parts of maintaining a value-driven corporate culture.
Business Line Manager - Haematology (f/m/x) Location Milano
In this role you will: Provide added value Lead all phases of Product Lifecycle (from launch to phase-out) Accountable for the KOLs engagement plan and execution of related activities Act as the single point of contact for both EMEA HQ and internal customers International visits representing the country at EMEA level Stay up to date with information about the competition and the market (market study and the clinical value associated with the products) Transmit the development of incoming products to the business unit Maintain customer contacts together with the Sales organization Evaluation and Marketing of the fields of action Communicate new developments internally (Market and product solution) Promotional activities - congresses and advertising (MarCom conj.), etc. Business/marketing plan: short/long term strategy Manage market analysis General marketing plan (includes Market analysis, SWOT analysis, competitor reports, Market trends, main trends, competitor analysis, etc.) Medium and long-term market plan (3-5 years) Manage constant analysis of competitors Provide information from the field of operations (sales, services) to obtain the most accurate portrait of the state of the market Divide and organize customer groups (segmentation, classification) Commercial role: Definition of the sales strategy, together with the sales manager Maximum specialist of the product, being the reference person for this Support the Sales Organization on pre-sales activities and tender processes Accountable for information included in the technical documentation for tenders Training when necessary - product situation with the sales force Regular study of the sales force based on market knowledge and strategy P&L responsibility for the business plan (forecast), budget, and margin Responsible for the budgets of the mechanisms and costs of the units in Demo Do you have questions? ******
Reference No.: 09931
Sysmex Italia s.r.l., Via Merendi 19, 20007 Cornaredo
Job requirements University degree or equivalent in medicine / biotechnologies / biology MBA or Master in marketing (desirable) Languages: native in Italian and fluent in English General professional experience: At least 8 years in either sales or marketing functions At least 5 years of experience in the IVD industry 3-5 years in people management Hands-on experience in the field is a plus Professional experience for the position: Commercial experience Scientific and Product knowledge (Expert) Familiar with P&L Decision-making considering the client Management skills What's in it for you? One of our biggest goals as a company is the health and well-being of our employees. And so, we offer the following: Mobile working Company car Flexible time and work-life balance Ticket restaurant Canteen Campus training platform for the growth of your knowledge and skills
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