Web Digital Specialist | Marriott International, Inc | Italy Job Number: ********
Job Category: Sales & Marketing
Location: Hotel Cala di Volpe a Luxury Collection Hotel Costa Smeralda, Porto Cervo, Italy
Schedule: Full-Time
Located Remotely? N
Relocation? N
Position Type: Non-Management
POSITION SUMMARY
Full-time, seasonal role. This position is responsible for the execution of defined digital activities that support hotels, bars, and restaurants with necessary digital marketing and operational tactics. The Web & Digital Specialist role requires a focus on ensuring hotels are aligned to global compliance and ensuring approved content is updated across specific digital platforms and channels, providing monthly automated reports to participating hotels, supporting social media marketing and destination marketing campaigns through email marketing to maximize online presence that attributes to the hotels' performance.
Education and Experience
1+ years' experience in an online agency, client services position, or hotel marketing is required or equivalent experience. Diploma in marketing or related field or equivalent certification from higher education. Strong workflow management skills and experience in content management systems. Organized, detail-oriented, and deadline-sensitive; takes initiative and anticipates needs. Proficiency in English is required. Managing Work, Projects, and Policies
Delivers against all aspects of the Digital Marketing program and associated services for 2 luxury hotels, a collection of bars and restaurants, and 1 golf club. Implementing and managing online platforms. Maintain and update website content and company apps. Open & monitor tickets for technical issues on dedicated platforms. Conduct audit of Hotel Websites with defined score and areas of improvement. Update CMS fields associated with hotels and restaurant website pages. Update and load photography into Marriott asset library ensuring correct compliance. Load hotel offers as directed by hotel team and continent team. Ensure Tripadvisor and GMB listing updates as needed from hotel. 3rd Party listings (OTAs) and content scores updates to hotels. Liaise and work with hotels with detailed feedback on content audits and scores. Digital & Social Campaigns
Collate, create, and execute social media and digital campaigns per market. Oversee activation of SEO program per market. Coordinate and ensure the development of tactical landing pages. Support the setup and management of paid and social media campaigns as needed. Compile reporting and recommendations for all campaigns. Relationships & Processes
Develop knowledge and work with Marriott International teams. Manage relationships with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion. Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team. Additional Responsibilities
Attends and participates in all relevant internal and external meetings. Informs, updates, and provides information to managers and co-workers in a timely manner. Presents ideas, expectations, and information in a concise, organized manner. Uses problem-solving methodology for decision making and follow-up. Maintains positive working relations with internal teams and department managers. Manages time effectively and conducts activities in an organized manner. Performs other reasonable duties as assigned by manager. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
If you are someone with an appreciation for evocative storytelling, a keen interest and passion for this destination's heritage, and a desire to deliver genuine, personalized, and anticipatory hospitality, then we invite you on our journey. In joining The Luxury Collection, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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