Web Analytics Specialist

Are you passionate about Digital Marketing and looking for a young and dynamic environment to challenge your skills? Join our marketing team! We are looking for a Web Analytics Specialist responsible for implementing tracking for custom websites and e-commerce, data analysis, and monitoring business insights.
**Responsibilities**:
- Installation of various tracking tools via Google Tag Manager (including Google Analytics UA and 4, Yandex Metrika, Hotjar, Facebook Pixel, Criteo);
- Setting up and managing reports in Google Data Studio that cross-reference different data sources (including Google Analytics, BigQuery, Google Ads, Search Console, Supermetrics);
- Detailed analysis of metrics related to digital activities and commentary on performance;
- Management of research and development activities with defined budgets, training for the team, and standardization of adaptation works imposed by tool updates or new features to be tested;
- Specialist consultations for the search of custom ad hoc solutions based on the needs declared by clients in the contract definition phase;
- Ability to perform advanced tests related to Web Analytics implementations aimed at identifying any tracking issues related to websites or platforms.
**Requirements**:
- Experience in the role; Knowledge of Google Analytics;
- Teamwork and problem-solving attitude, curiosity, and a desire to have fun.