Google Analytics to gather external career site traffic metrics.
Tracking Pixels to track the source of traffic to your external career site.
Create and improve promotional activities for retailers or end customers (sell in sell out).
Work alongside the Sales team to understand customers' needs and alongside other teams to implement development projects.
Cooperate to draw up and launch plans and promotional initiatives consistent with the Company's strategy and in liaison with Sales Department.
Analyze and manage product portfolios.
Collaborate to select new products according to European Marketing, that are in line with local market trends and targets.
Monitor markets and competitors, understanding customer needs and new opportunities to increase market share.
Manage positioning and pricing.
Implement/respect Corporate's brand guidelines and work together with external agencies.
Create and implement marketing and communication campaigns, offline or online.
Carry out marketing initiatives cooperating with European marketing.
Interpersonal Skills:Negotiating skills as well as confident appearance.High level of self-motivation and capable of raising enthusiasm in others.High level of strategic and conceptual competence as well as organizational and communication skills.Structured method of working.
Other Skills:• Fluent in spoken and written English.• Sound knowledge of MS Office.
Requirements: Bachelor's Degree in Business Studies (or similar) with a focus on Marketing.
Proven experience in Product Marketing / Trade Marketing Specialist.
Experience with products.
We Don't Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.
Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker.
Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.
Come build with us and take your career to new heights.
Who We Are:We're the World's largest tool company.
We're industry visionaries.
We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative.
We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers greater environmental and social value to our planet.
We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits Perks:You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You'll Also Get:Career Opportunity: Career paths aren't linear here.
Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning Development:Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse Inclusive Culture:We pride ourselves on being an awesome place to work.
We respect and embrace differences because that's how the best work gets done.
You'll find we like to have fun here, too.
Purpose-Driven Company:You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
About Us For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
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