Requisition ID: 62414 ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.
In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator.
In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers.
Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Trade Marketing team is accountable for driving commercial policy and promo plans across all Trade Partners by designing and executing the commercial strategy at trade partner/brand level.This role in summaryThe Trade Marketing Specialist is responsible for the creation of robust marketing plans and pricing management across a broad portfolio of products and multiple Trade partners in the Retail Channel to implement the commercial strategy.Working closely with the sales force and across the whole commercial function from category management to trade partner and the brand and digital marketing teams to ensure the creation and execution of trade marketing plans designed to meet the commercial objectives of the business.Your responsibilities will includeTranslate marketing strategies (brand initiatives and launch plans) into customized marketing plans by Channel/Trade partners (go to market)Conduct business analysis and gather market insights to set priorities, price, promo and product mix activities and contribute to design the commercial strategyValue chain creation and analysis to ensure profitabilityPlan and execute PMR activitiesDefine customers' pricelists product assortment and prices/value chains at TP's levelPricing management (through SAP)Financial oversight – ensuring all promotional activity meet the return-on-investment goals and supports the commercial business strategyKPI Monitoring to share insights and propose new initiatives Serves as liaison to the Sales field and provides Trade Partners support/presentations for strategic initiativesKey trade partners meetings preparation Visiting Key trade partners and translate field insight into actionsAnalyze white space and Built In growth opportunity and drive Built in growth projects Minimum requirementsThis role demands a highly versatile skill set – especially analytical skills and keen eye for detail for orchestrating promotional plans and engaging all key stakeholders within the commercial team to deliver their contribution completely and on time, to analyzing financial returns and providing insight and commentary on performance to internal and external stakeholders.University degree in Business Administration, Marketing, Economics, or related fieldExcellent communication skills - both verbal and writtenAnalytical skillsKeen eye for detailCritical ThinkingAbility to perform well under pressure in a deadline driven environmentExcel usage (DB Management, Vlookup, Pivot…)Preferred skills and experiencesHigh level of motivationBusiness AcumenCategory Product management experience Consumer / Shopper knowledgeMarketing strategy and planning experienceCommercial experience in large national accounts SAP Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers.
Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.At Whirlpool Corporation, we value and celebrate diversity.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.