Job purpose Reporting to the Trade Marketing Manager, he/she contributes to design and implements the value proposition for the different retail affiliation programs; he/she manages and executes yearly marketing plans and initiatives, promotions and events that have impact on sales and customer engagement.
He/she also manages assigned marketing budget accordingly, focusing on ROI.
Main responsibilities Value Proposition and Trade Marketing programs For the Commercial Retail channel (truck/bus, agriculture, retread and off-road) , define and implement the most effective VP in light of our Premium Strategy to achieve company target and objectives, working in close collaboration with Sales and other company departments Define and implement the Network VP based on customers profile and define the set of services/tools to support company's goals increasing customers satisfaction and engagement. Continuously monitor network performances and customers KPIs to ensure consistency with the assigned affiliation program. Monitor and report performances, in/out/scrap management. Maintain and develop digital marketing platforms B2B/B2C according to marketing strategy / goals. Develop and execute E2E Marketing Plan according to channel characteristics in coordination with Bridgestone EMIA and Regional Departments. Capture market needs to consequently adjusting plan according to market characteristics and supporting Premium / Mix Strategy Promotions and Events In close collaboration with pricing, define and implement promotional activities to boost sell-in/out sales. Monitor e report results, prepare countermeasure through PDCA Cycle. Work closely with PR, Brand and Product department to support local and corporate events/shows/exhibition in order to enhance product and brand awareness / power Marketing Budget Management Plan and monitor marketing budget based on turnover weight, strategic approach / priorities and marketing plan activities. Match EMIA guidelines, local requirements and business needs to ensure proper budget use through activities ROI and continuous monitoring of the spending Operation Excellence Excel in operations, working on synergies and sharing best practices. Create and manage lean processes, in line with companies policies and instill a culture of efficiency and effectiveness. Develop automation and simplification. Grant efficient supplier management, with proper and careful monitoring. Work Experience and Required capabilities University Degree preferably in Economics / Marketing / Business Administrations / Communication. Minimum 5 years of experience in Trade Marketing in a multi-national organization. Automotive/tyre sector of provenience is a plus. Customer care approach and business acumen, with strong analytical skills. Teamwork and flexibility in working with and influencing cross functional teams, experience in large matrix organizations is a plus. Good IT knowledge, inclined to process digitalization. Good Project management skills. Effective Presentation skills both in Italian and in English for external stakeholder (Dealers, Consumers, fleets) and internal at different level of Management. Shows serious commitment to accountability and ownership, commitment to transparency, agility, flexibility. Fluent in Italian and English languages, both oral and written. Additional informations Willing to travel up to 15% of the time in Italy or abroad (countries part of the South Region, Brussels).
