Trade Activation Manager Giorgio Armani O+O

I am the TRADE ACTIVATION MANAGER.
I am accountable for retail activation plan both brick & mortar and online.
I am responsible for pushing growth of the portfolio by optimising consumer experience across all retail touch points, managing 360 trade marketing and supporting new initiatives by working closely with marketing, digital, commercial, retail and training teams.
KEY RESPONSIBILITIES:
- **Create a 360 activation plan **for each Retailer of my portfolio **consistent with brand strategy**:
- **Execute the local activation strategy **suited for each Retailer of the portfolio to develop the brand positioning.
- Create and **produce** **local activation Materials **in line with Brand Image guidelines
- Ensure the **development of permanent or temporary PLV **to drive sales in collaboration with the retail design team
- Ensure and improve **brand online consumer journey**:
- Maximise **consumer relationship levers**: R&R, CRM, Media
- Place **consumer and shopper insights **at the heart of the activation plan
- Identify **key and new trading moments **and **new **ecommerce opportunities**:
- Implement & sharing **best practices** of competitor & **recommend new services**:
- Establishing a **long-term strategic relationship **with Retailers and collaborating in the definition of **eJBPs**:
- Support the **opening of new stores & eRetailers**:
- Manage the **activation budget**:
- Ensure **accuracy & measure performances **for each activation activities
- ** Ensure sales forecast **accuracy by Retailer with Commercial Team and Brand Activation Manager
- **Vous pouvez postuler à trois offres maximum sur une période de 30 jours consécutifs.
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