**What you'll be doing...**
You manage the development, delivery and evaluation of the Serravalle Designer Outlet annual tourism business plan to increase tourism-related traffic and revenue and meet established targets.
**Responsibilities include**:
- Develop, implement and execute an annual tourism business plan for Serravalle Designer Outlet, aligned with McArthurGlen's Corporate Tourism Strategy to maximize revenue from the centre's catchment tourism potential (domestic, European and non-European).
- Attend relevant sales missions, trade shows and networking events for Serravalle Designer Outlet to raise our company profile and grow the trade partner network to deliver set strategic goals and priorities.
- Day to day management of the Centre tourism budget and operations ensuring all cost centres are compliant with budget allocations and corporate financial policy.
- Identify, implement and monitor cooperative marketing projects with key tour operators and other relevant industry partners to support and promote Serravalle Designer Outlet.
Negotiate for optimal tour packages and seek out third party promotions and endorsements ensuring value for money in order to maximise revenue income.
- Develop and maintain key accounts with relevant tour operators, local partners, tourism bureaux and other regional/national industry stakeholders to ensure Serravalle Designer Outlet is kept front of mind and promotional opportunities are maximized.
Ensure that these accounts are kept fully updated and engaged through regular sales calls and communications.
**Why start your journey with McArthurGlen?
**
- We offer you an attractive salary and competitive performance bonus
- Excellent benefits including a wellbeing allowance, special discounts in our Designer Outlets, pension and many more
- Hybrid working - we do all we can to accommodate flexibility
- We offer the opportunity to work with the best and be part of something extraordinary, as part of an international organisation
- We encourage individual development through custom trainings and access to LinkedIn Learning
- Values-based culture - our colleagues make things happen in an inclusive and collaborative environment where we enjoy coming to work.
We pursue excellence, make a difference and love to innovate
- Over 85% of our employees would recommend us as a good place to work
**To be successful you'll bring...**
- Proven performance in an international tourism role
- Solid business development skills
- Preferably an active network in the Italian travel trade
- Ability to communicate at all levels
- Fluency in English and Italian, written & spoken
- B2B experience
- Experience of building a brand on an international level would be an advantage
- IT skills: Intermediate level Microsoft Word, Excel, PowerPoint, Outlook
**Be part of something extraordinary...**
**Our Success Framework**
Job Reference: MAG01775