Date: Nov 20, 2024
Location: Corsico, IT
Company: Barco
Function:Barco utilizes a business-to-business (B2B) sales process to take highly technical products to market through and with our business partners. A Barco Business Development Manager (BDM) for the Diagnostic Imaging business segment must effectively communicate with End Users, Key Opinion Leaders, and Partners to generate demand and ensure that the company's clinical, operational, and financial solution advantages are clearly understood.
Barco provides "best in class" medical solutions designed for primary imaging applications. For the Healthcare Business Unit, specifically for the Diagnostics market, we are looking for a candidate who will be responsible for developing the target market in Central and Southern Italy.
Position Overview:Achieve sales targets with assigned end user target accounts (minimum 2m / year)Prospect to build a healthy funnel and close deals with a high degree of autonomyProficient demonstration skills inclusive of technology, clinical, and workflow advantages – presentation of demo equipment and PowerPoint to hospital C-suite, Imaging center personnel, and Radiology and Pathology physicians a must.Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery of lead to close of opportunityInitiate and drive net-new customer accounts/business growth through lead follow-up and relationship sellingInspire positive customer experiences, outcomes, product adoption, and high service responsiveness across the teamsPresent Barco value proposition – in clear – concise – scalable mannerEngage and establish relationships within the medical imaging community – leading to leads and opportunities in end usersStrategically manage time, travel, expenses, and company resourcesKey Responsibilities:Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic ImagingPresent to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilitiesEffectively communicate the company's value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environmentPerform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factorsCultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resourcesProductive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchaseAttend and engage in events within the region when assigned by leadershipBuild the funnel while networking within the communityBuild regional strategy, alignment, and execution across value-added partnersHigh sense of urgency with the follow-up on leads and new opportunitiesRegional account action plan collaboration, cadence, and executionReport market intelligence and competitive analysis on an ongoing basisEducation:Bachelor or Master degree (Business, Marketing, engineering) or equivalent combination of education and experience.Experience:1-3 years of proven sales experience in related industry/technologyPeople management:Strong and assured communicating and presenting skills.Collaboration skills as there is a clear interaction needed between the different team roles Eg. BDM-KAM-Business PartnerResult management:Hunting Skills.High level sales negotiating skills with outstanding relationship building abilities.Be bottom line oriented, budget conscious and metric/measurement driven.
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