WHAT YOU WILL BE DOING Analyse and summarise the sales status to support the creation of the BP sales plan in coordination with the Demand Planner.
Conduct regular market and SWOT analyses on the responsible product category, including competitor products, prices, distribution channels, and promotional activities.
Plan and coordinate price setting activities in coordination with the Marketing Manager, including the process and approval follow-up, as well as pricing implementation.
Develop the business by creating the future product plan and by introducing new products to the markets.
Closely work together with the key-customers, management, and the factory marketing/product planning team.
Develop training content and materials for the assigned product range, for internal and external training implementation.
Create and coordinate sales plan (by product category and distribution strategy), while keeping up-to-date with the market practice and trends.
Follow and keep up-to-date with local legal regulations and funding possibilities to incorporate into the product strategy.
Manage the product lifecycle, as well as corresponding lifecycle reporting on a regular basis.
Create technical documentations, certifications & technical databases, and adapt centrally provided material to the local market.
Support the Marketing Communications team in creating PR material, by providing technical information and content.
Support implementation all necessary marketing activities (eg.
sell-out/sell-in campaigns, promotions, trade fairs, Reps meeting, catalogues, mkt.
materials, PR, mockups, advertisement).
WHAT WE ARE LOOKING FOR Desired relevant University Degree (Economics or Engineering) with functionally focused, deep Marketing expertise At least 3 years of experience in the same or a similar business function Strong command of the English language Effective utilization of recognized planning, analytical or conceptual principles and techniques Understanding and applying principles of effective project management Ability to apply technical data knowledge to provide sound analyses in order to drive results significantly and support respective management decision Understands impact of legislation and law regulations relevant to the business or function Strong communication and interpersonal skills High attention to detail, innovative, driven and flexible WHAT WE OFFER YOU A challenging strategic role where you can actively contribute to the company's success and take on responsibility International work environment Variety of training and development opportunities Attractive remuneration package, social, fitness & health benefits days of vacation Flexible working hours Generous mobile working option High Work-Life Balance Transportation allowance, ebike leasing and special discounts on Panasonic products #J-18808-Ljbffr