Job Description The Strategic Planner intern will operate in partnership with senior strategic planners by contributing to clients and new business projects.
Your to do list: Understanding industry scenario, agency dynamics and culture Developing a strategic mindset.
Acquiring knowledge of key proprietary and industry tools.
Identifiy culture trends and consumer mindset for a number of market categories (FMCG, beauty, banking, etc) by conducting desk research or database queries.
Frame consumer insights and consumer journeys by elaborating several data point such as socio-demo/ attitudinal / behavioral profile.
Inspire the Media and Communication Plan architecture on the wider set of channels, including branded content, digital, commerce.
Also in partnership with creative agencies.
Create executive summaries and reports starting from Client brief, Market research, Media Analysis Qualifications Previous experience in media, research, and marketing field is a plus.
Passion for social media is welcome.
Knowledge of the Office Suite (mainly Excel and PPT) Strong oral and written communication skills Basic kwoledge on Marketing & Advertising Knowledge of new and cutting-edge technology is a plus Additional Information We take care of our talents and their wellbeing: Future of Work: flexible entrance and smartworking 2 days per week Corporate benefit aligned with the hiring level Learning&Development : a tailored learning path, individual and needs based approach, always on! Corporate Wellness : free access to online training classes for your physical and psychological wellbeing Did you know that our motto is Viva la difference ? With or without D.Lgs.
198/2006, we can't wait to meet you and welcome you, whoever you are!
Find more about Publicis Groupe Italy and our values on our official IG page here .