Company Description
**_
Publicis Groupe: win in the platform world!_**
**Zenith **is part of Publicis Groupe, the **world's third largest communications** group.
**What can we do as Publicis Groupe?
**
Known for its world-renowned **creativity**, best in class **technology**, **digital **and **consulting expertise**, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.
**And what makes us unique?
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A **Connecting Compay**, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - **Power of One!
**
**About Zenith**
**Media and communication thrill you in all their facets?
Are you the precise one in the team?
**The goals - oriented man / woman?
With particular attention to the role played by data and the scouting of new technologies, Zenith - the ROI agency - is the right place for you!
Click here to find more about us.
Job Description
Your **to-do list**:
- ** Management of communication strategies and insights on all media,** liaising with the client marketing, media and research departments
- ** Development of client presentations from a strategic and data/innovation perspective**:
- Leading **Consumer Analysis **(socio-demo / attitudinal / behavioral profile, media use, digital approach, consumer portrait development...) **with the production of insights through the use of databases (**proprietary or market), desk research;
- ** Category Analysis with identification of the main trends, **framing of the competitive context, monitoring of key players, identification of the challenges for the brands being analyzed; including marketing mix modeling or attribution analysis
- ** Activation of qualitative / quantitative research** (online Survey / Focus groups);
- Use of the main market data sources (consumer based, media investment, media fruition, digital behavioral data,..);
- Drafting of summary documents of the analysis results and reporting of the communication strategy;
- ** Participation in internal meetings / with clients to receive ongoing briefs, development of strategic projects with the involvement of different departments of the agency**, presentation of results and responses to briefs.
Interested?
Keep reading...
**Zenith** is looking for a **Strategic Planner **for its Milan offices.
You'll be involved in the **Strategy Unit** and you'll support the Team and report directly to the **Strategy Director.
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Qualifications
If in your **past experience**:
- you developed excellent knowledge of **Excel**, Power Point and Word;
- you developed** at least 3/4 years of experience** in the same or similar role;
- you got the ability to use **tools to query and analyze market** and / or proprietary databases;
- you developed good knowledge of the main business, brand and communication KPIs and their interpretation;
- you developed familiarity with the **interpretation of quantitative and qualitative research outputs**;
- you got the ability to synthesize and extrapolate key learnings to be applied to strategy documents;
- you got the **ability to set up questionnaires for quantitative surveys** and guides for conducting internal focus groups.
- ** you developed good knowledge of media advertising offer in the market **and relative KPI / media monitoring
- you developed experiences in working with analysts on marketing mix model applied to media campaigns
If **you **are:
- ** Fluent in English**:
- able to work on **multiple projects** at the same time
- great at working in **teams**:
- ** detail **oriented
- ** eager to lead **your **clients** towards new territory
This opportunity does not provide relocation support.
Additional Information
We take care of our **talents** and their **wellbeing**:
- ** Future of Work**: flexible hours and **smartworking**:
- ** Corporate benefit**: a platform dedicated to our people full of offers, discounts and more
- ** Learning&Development**: a tailored learning path, individual and needs based approach, always on!
- ** Corporate Wellness**: free access to online training classes for your physical and psychological wellbeing
Did you know that our motto is **_Viva la difference_**?
With or without D.Lgs.
198/2006, we can't wait to meet you and welcome you, **whoever you are!
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Find more about Publicis Groupe Italy and our values on our official IG page here.