Strategic Media Lead

Job Description Creation and presentation of content strategiesDefinition of market, category and consumer insights through qualitative and quantitative researchAbility to identify emerging trendsDevelopment of multi-channel and multi-platform strategies through the levers of content marketingDefinition of KPIs to give relevance to the proposition and measurement of project activitiesStrategic selection of partners, influencers and platforms based on objectives TECHNICAL SKILLSSolid knowledge of qualitative and quantitative analysis methodologiesUse of tools and searches such as Eurisko TSSP, Global Web Index, Brandwatch, Talkwalker, Similarweb, Google/Facebook analytics, etc.Ability to lead workshopsIn-depth knowledge of content marketing, influencer marketing and media landscapeFluent EnglishExcellent written (in PowerPoint) and live presentation skillsQualificationsAttention to detailCuriosity and entrepreneurial spiritReliability and sense of responsibilityLearning/self-updating abilityWritten and verbal communication skillsAbility to communicate and collaborate with the internal and external team and with the customerPro-activity and interest in scouting new methodologies and new approachesAbility to work independently and/or collaborativelyResource management: motivation and time managementDegree in Economic and Scientific disciplines is a preferential requirement.