**Position**:
**Overview**:
Reporting to the European Outlet Manager, you will act as the Ambassador of the Stella McCartney Brand, inspiring and developing a diverse team to successfully reach quantitative and qualitative targets by providing a unique in-store experience to the clientele.
You will be the owner and responsible for the achievement of the store target and the growth of the business, implementing and maintaining concrete actions in line with Brand strategy, ensuring operative functioning and correct management of product, visual merchandising and operations, as well as the management of personnel in line with the company policies and procedures.
Clear communication is vital to the success off the role, with the ability to work independently as well as collaboratively to ensure the best results for the business.
Stella McCartney employees work to a 360 degree formula to ensure they are in control of all aspects of their business.
Stella McCartney Fidenza is a fast-paced outlet location, we are looking for a dynamic and energetic individual who has a passion for leading people and achieving outstanding results.
You will have natural ability to inspire and enthuse those in your surroundings, striving to make the team around them the best they can be.
Stella McCartney has a strong narrative and unique perspectives on environment, people and sustainability, these values must be reflected in our actions and shared openly and confidently with our team and clients.
**Your mission**:
Sales Performance Achievement:
- Drive the achievement of the annual sales targets/budget/forecast in accordance with the guidelines received by the company
- Analyse and monitor store KPI'S on a daily, weekly and monthly basis to implement immediate and long-range action plans
- Device and execute strategies for sales generation to meet monthly goals including Sales Consultant & Team incentives
- Guarantee financial results of the store through effective management and monitoring of margins, stock and personnel costs
- Optimize the store contribution and monitor personnel costs keeping in line with the set Budget/forecast and by developing the KPIs
- Push ongoing growth of the store's turnover through regular feedback to the Buyers on merchandise, stock availability and sell through analysis
- Update Sales Consultants on business, focusing on sell through
- Monitor the team and ensure up selling and cross selling techniques are mastered
Team Management:
- Lead and motivate all team members by being a role model and setting exceptional example to the team
- Constantly monitor staff KPIs achievement and coaches each team member, defining specific improvement plan through "one to one" monthly meeting
- Carry out the yearly appraisal for all team members, following the Company's procedure and providing constructive and comprehensive feedback, as well setting individual objectives for development
- Responsible of the Brand and product knowledge of the team, ensure the efficacy of the Induction plan to the new staff and provide constant in-store training sessions to all the team
- Understand training needs and liaise with the regional HR Manager and Retail Trainer to develop ways to implement training needs
- Coach and continuously monitor the execution of the Stella McCartney Customer Experience to achieve the best quantitative and qualitative business results
- Guarantee the team complying with Uniform and Grooming Standards
- Guarantee an optimum relay of information within the store and an excellent and transparent ascending and descending communication flow
- Conduct daily morning meeting to updates staff on business performance and initiatives
**Profile**:
- Take ongoing actions around Sales Consultants motivation (i.e.
Store Contest) according to the sales and brand strategy and acting as their mentor
- Manage recruitment, ensuring the team profiles match accordingly to Stella McCartney people value and brand strategy
- Evaluate and promote career development of the team in cooperation with the regional European Outlet Manager /Manager and HR Manager
- Identifying performance issues, manage them involving European Outlet Manager/ and HR and ensure Company' obligations are always met to ensure a fair and consistent processed is followed
- Co-ordinate Rota and overtime, ensuring the appropriate staff coverage in the store by providing sufficient time management (ex.
holiday plan, maternity leave) limiting the use of agency staff
Clients Management:
- Responsible for the development of the stores external relations within its competitive environment - marketing, merchandising, local activities etc.
- Proactively follow current luxury fashion trends, industry news, technology, and key competitors in the local market
- Develop and promote a loyal clientele through concrete initiatives leveraging all clienteling tools (client book, CRM ) according to the sales and brand strategy
- Act as the Ambassador for t