Role Overview: We are seeking a Senior Marketing Manager who will report to the Head of Marketing South Europe, to be part of the team and deliver the JD brand's global marketing vision across the Italian market. To advance the JD brand, maximising awareness and connection to the consumers to deliver strategies and initiatives for the region.
The JD Marketing team puts the consumer at the heart of what we do to develop campaigns, content, partnerships, activations & events that elevate the JD brand and maximise consumer impact.
Key Responsibilities: Support the Head of Marketing within internal local reporting and feedback. Develop and deliver the Country marketing plan aligned with commercial objectives working closely with Regional sales operations and VM Regional marketing plan includes full marketing mix: Offline, Paid Media, Partnerships, Sponsorships, JD brand activations and local content creation. Build, maintain and sustain relationships with key stakeholders, sharing Marketing plans and reporting key results. Monitor and review all marketing promotional activity providing analysis and learnings. Be knowledgeable about the commercial targets and performance, understand which Marketing levers need to be activated to impact which KPIs and know how to activate them as needed. Work closely and cross-functionally across Retail Operations, Digital Trade and Property team to proactively assess any performance issues and develop the tactical Retail Marketing solutions that might be needed to address these. Monitor marketing KPIs, in particular traffic and brand awareness. Ensure consistent implementation of strategies and business plans through ongoing controlling and monitoring of team and own performance and results. Be accountable for the success of new store openings by ensuring appropriate 360-degree activation plans are developed and implemented and relevant actions are taken when stores are not performing. Own and manage ROI, driving growth in this territory by leveraging PR, media and marketing activities when required. Be accountable for campaign reporting with clear success measurement and learnings. Responsible for all approvals on the brand and marketing in coordination with the Marketing Head. Looking for new Marketing opportunities per territory in line with global strategy. People management: manage the performance of the team, set annual performance goals, monitor performance and provide constructive feedback to improve performance. Identify their training and development needs and ensure their fulfilment. Key Relationships: Global Marketing Buying & Merchandising Visual Merchandising Social Media Trade Digital Team CRM Retail Operations External agencies and vendors Skills/Experience/Knowledge Needed: 7+ years of Retail Marketing and Management experience within apparel, sportswear or relevant lifestyle fashion brands/retailers. High level verbal and written English. Knowledge of the sports & lifestyle and youth culture. Previous experience delivering integrated plans and campaigns. Previous experience in People Management. Highly numerate with the ability to understand and analyze data and produce actionable insights. Solid interpersonal, networking and negotiating skills. Strong management, problem-solving and decision-making abilities. Spanish language will be a plus. Available to travel across Italy and occasionally Europe. Able to manage a fast-paced environment. We kindly ask you to include in your CV your authorisation to process your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation.
This advertisement is addressed to both sexes, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with legislative decrees 215/03 and 216/03.
Contract Type: Full-time
Benefits: Free beverages Meal vouchers Company mobile phone Company laptop Corporate agreements Discounts on company products or services Free snacks Availability: Monday to Friday Additional Compensation: Bonus 14th month salary 13th month salary Pre-selection Questions: Are you available to work in person 5 days a week? What is your desired salary? How many days' notice do you require? Education: Bachelor's degree (Preferred) Experience: 3 years in retail marketing (Preferred) 5 years in team management (Preferred) Languages: English (Required) Spanish (Preferred)
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