Position: Sr. Manager, Influencer Marketing + Social Media Reports to: Head of Marketing
Rizos Curls proudly creates products that embrace & celebrate the beauty of curls, coils & waves everywhere! We are known for our natural ingredients + proven results, with formulas that define, enhance, repair and nourish curls. Our clean beauty products are free of any harsh chemicals & cruelty-free. We live by what we call the 3 C's - Curls, Community & Culture. Rizos Curls is available at Ulta Beauty and Target stores nationwide.
Award-winning products recipient of awards by Allure, Glamour, Naturally Curly & Harper's Bazaar
Inclusive, highly-creative, team-oriented & innovation-led working environment
Role Overview:
The Senior Manager of Influencer Marketing & Social Media is directly responsible for leading the brand's influencer and social media strategy. This role actively implements fully integrated influencer & social media marketing activities to drive brand growth and exceed KPI goals. This role requires a social media expert who can drive strategy, build and develop a team, and execute marketing activities that drive clear growth. You will be entrepreneurial, drive strategic growth, demonstrate excellent ability for influencer relationship building, and be passionate about social media & storytelling. This role requires being both highly strategic & creative, and educating a broader organization on best-in-class owned, earned and paid social media.
Key Responsibilities:
Develop and implement influencer and social media strategy for the brand, driving clear success and brand growth. Lead strategy for Rizos Curls social handles across all social media platforms, creating and implementing high-engagement content that resonates with our audiences. Lead multi-tiered influencer strategy that meets multi-channel brand needs and deliverables of corresponding KPI's. Manage ongoing influencer partnerships, agreements and casting for all campaigns. Create a comprehensive influencer marketing calendar to constantly drive awareness and engagement, including content development for the brand. Establish and maintain regular communication with existing influencer partners, while actively identifying, sourcing and negotiating new influencer partnerships and content opportunities. Define performance goals, track relevant metrics, conversion and define influencer program performance indicators. Build and oversee a team that is best in class in social media, influencer, PR, content production & community management. Identify & develop original content that appeals to Rizos Curls consumers and drives high engagement. Must be able to produce social media content that is highly creative and brings the brand to life through storytelling that connects with and engages customers. Demonstrate a clear understanding of storytelling and create content that makes people feel things and captivates their emotions. Define content pillars and opportunities across the brand's key consumption occasions. Monitor content to ensure it authentically align with brands values and positioning. Develop a consumer-first and platform-bespoke reason to follow across all @rizoscurls accounts. The influencer & social media strategy should support driving strong sales across all brand points of distribution including Ulta Beauty, Target, Rizos Curls e-commerce & more. Innovate how we use social media to drive business outcomes, build our communities, and drive brand awareness and advocacy. Own external partner relations for social program, including creators, agencies, software/technology and partnerships. Evaluate social platforms, tools, and services against business goals and deliver formalized reports that are actionable and timebound. Manage and track influencer & social media budget, including incentive/gifting programs. Manage PR agency and support execution of PR strategies and programs Establish metrics of success for influencer & social media, and present reports on performance. Manage and monitor workflow to ensure deadlines are met. Our Ideal Candidate:
4-6 years of social and influencer manager experience Experience in beauty is a plus Strong experience managing multiple direct reports Experience developing & leading strategic marketing plans, and seeing them through to execution Experience with contract development & third-party negotiations Highly motivated, creative, proactive & hard-working Adaptable and able to problem solve quickly in a fast-changing and competitive environment Highly in-tune with all social media & emerging platforms including TikTok, Instagram, YouTube, Threads & more Passionate about social, community, influencer & storytelling Highly organized, detail-oriented and able to manage multiple overlapping projects in a fast-paced environment Passionate about helping customers discover & connect with both the Rizos Curls brand and products Excited to be part of a collaborative team Bachelor's degree preferred Must be in Los Angeles Area *This is not a remote position Salary: Based on experience, in line w/ competitive industry range
Commitment: Full-time
*Please include a link to examples of your TikTok & Instagram social media content.
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