Develop the country marketing plan based on a deep understanding of the Italy market needs and dynamics in alignment with European marketing plan and in cooperation with the Business Unit Director (BUD), also driving key marketing initiatives on a country level to achieve the local business goals.
Job Functions:
Develop and implement Therapy Development initiatives to drive market growth in the region, in close cooperation with BUD and country teams.
Drive the implementation of new product launches as well as marketing internal/external campaigns, ensuring strong execution and follow up including monthly status overviews.
Ensure close collaboration with the Italy BUD by:
supporting the BUD for quarterly business reviews and yearly AOP planning from marketing standpoint
attending quarterly country reviews to best understand individual market and customer needs and suggest suitable programs and actions.
participating in monthly OPEX meetings with BUD team to secure understanding and planning of marketing spendings
coordinating with BUD, SRMs and S&M Assistants on monthly basis events planning and execution
Maintain contact with local KOLs and develop high quality relations with other health care professionals (in collaboration with local field teams), Drive the event strategy of the country, aligned with local dynamics/needs and EU event strategy, Identify new growth opportunities within the HCPs segments.
Support the roll-out of Benchmark and Nurses programs within the region.
Support local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training (focused on marketing) and clinical marketing activities, in full cooperation with BUD, SRMs, Field Team and Field Trainer.
Education and Experience:
Bachelor's Degree and 10 years of experience.
Master's Degree or equivalent and 8 years of experience.
Required Skills:
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail and team work
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all EHS rules and requirements and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Preferred location is Milan, the position remains open to the rest of Italy.
What is it like to work at Edwards Lifesciences in Italy? As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in Italy also offers the following benefits:
Competitive compensation and benefits package Flexible working hours, remote working Life Insurance Accidental Death & Disability Insurance Telemedical Services Meal vouchers Service Awards Employee Stock Purchase Programme Employee Assistance Programme Comprehensive Wellness programme including preventive cardiovascular screening, educational events, on-site fitness center, lessons with personal trainer, fruit in the office, charity activities and much more. Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.