Sr Brand Manager Eliquis - 12 months SecondmentEnsure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics.
MAIN RESPONSIBILITIES: Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions.Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions.Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement.Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations.BASIC QUALIFICATION: University Degree (scientific or economic).7+ years of experience in marketing.Extensive experience in managing high caliber brands at mature and launch stages.Experience in cardio-metabolic therapeutic area is a plus.Strong business acumen and analytical skills to help set team priorities and strategies.Leadership without authority.Executive presence and strong communication skills.Flair for action & performance management, KPI setting and monitoring.Fluency in Business English and Italian.Good knowledge of computer skills.Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.For External Candidates: Temporary Position (12 months fixed term contract).
Deadline to apply: January 24, 2025.
Work Location Assignment: Hybrid.
Purpose Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence.
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