A pragmatic solution to fashion sustainability
Naha is an early-stage startup based in Stockholm in the field of sustainable fashion. We turn eco-friendly into the most convenient and effortless option available.
Secondhand marketplaces have been stuck with the same model since the 90s, failing to actually reduce fast-fashion consumption because of the effort they require from the user.
On Naha marketplace, buyers can see all available options from a single product page, just like a normal e-commerce. Searching a piece, making a decision and paying just takes a few seconds, instead of days. Items are sold by resellers, secondhand stores and fashion retailers, who can upload inventory in minutes by connecting their e-commerce or ERP system, accessing new revenue instead of throwing away unsold garments.
Our model eliminates the barriers to sustainable shopping and drives businesses into the circular economy, making eco-friendly choices effortless for everyone.
Naha is supported by KTH Innovation and its network, providing strong technical, business and funding support. The Founder & CEO Roberto Scifo , navigated fashion reseller and Computer Engineering student, has both a deep domain expertise and the ability to build the product, and is looking for a co-founder with a software / UX engineering background.
Accomplishments & Mid-term goals
We have built the basic infrastructure of operational processes and an MVP with automated end-to-end transactions between sellers and buyers. The current MVP, focused on the sneakers vertical, is already enjoying good early traction - in the tens of thousands € of sales per month.
We are now working on:
The development of a platform that fully satisfies the customer need with the best possible performance
EU expansion outside of the current test market, Italy
Increasing our user base of both sellers and buyers, both via technological development and communication efforts
Reaching scalable and sustainable unit-economics
Being in the position to raise a seed round in Q1 2025
Naha is looking for a passionate hacker, with a Github account and/or personal projects that prove you have a keen interest in solving problems through code. You will contribute to developing the best performing platform in the industry.
Responsibilities
System design: architect state-of-the-art web applications and backend services
Back-end development: Develop and deploy the platform and internal software solutions, build CI/CD pipelines
Front-end Development: Collaborate with the team to conceive and implement the platform, optimizing for performance and accessibility
Requirements
Knowledge of Python or other modern object-oriented programming languages
Understanding of relational databases
Understanding of web technologies
Basic Javascript / Typescript or willing to learn
Understanding of HTML5 and CSS3 or willing to learn
Nice to have / how to distinguish yourself
Docker , possibly Kubernetes
PostgreSQL
Experience in cloud environments such as AWS, GCP, Azure
Startup experience
At Naha, we believe in diversity and therefore welcome all applicants regardless of gender, background, orientation or beliefs.
What we offer
15-25% ownership of the company : equity offering can be discussed depending on time commitment, previous experience etc.
This is an opportunity to join, with significant ownership , an early-stage startup that already proved market need from both sellers and buyers. You'll be able to bring value from the start by overcoming the technical challenges separating us from the revenue target of 11M SEK in 2025, contribute to the quick acceleration of our growth and eventually find yourself at the top of a scaling company with product-market fit.
If you're eager to grow your skills in a high-tech environment and take ownership of a high-impact project, apply to the position to be contacted.
Additional perks
Be part of a thriving startup community at KTH which includes business coaching, training, workshops and community activities.
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