Ferrari has a most desirable track record, in Racing as well as in Sports Cars production, record business results and voted one of the "World's most powerful brands". Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future. In order to strengthen our Communication Team we are looking for a Social Media Strategist – Automotive, Motorsport & Sailing , based in Maranello (Italy). One of the main objectives of the Ferrari Communications team is to preserve a coherent and consistent storytelling of the Brand despite such different souls, exploiting the common values to reinforce our key messages to all Ferrari fans and stakeholders.
The resource will have two main responsibilities:
Guarantee constancy across all the Ferrari social ecosystem, enhancing the common values and identity of the Brand across all channels, building on opportunities of events/appointments specific to each soul to amplify brand messaging and identifying editorial streams that promote and amplify the brand's awareness through specific content production occasions. Oversee the management and evolution of the social media presence of Ferrari. The main tasks will be:
Build and execute social media strategy through continuous interaction with the partner agencies, the social media platforms' accounts and with the Media Network and Marketing teams. Be constantly updated on the latest social media trends and outcomes. Develop and lead strategic relations with 3rd parties – such as content creators. Identify opportunities to build shared flows of narration, production and distribution of content with the aim of involving all Ferrari souls while respecting their peculiarities and fan preferences. Constant monitoring of the main KPIs trend, in order to guarantee the most profitable content distribution during the year and a prompt reaction in case of not positive performance. Monitor competitors' social media activities. Set up and optimize project pages within each platform to increase the visibility of company's social content. Lead the creative definition and production of hero content, coordinating content production on site or during brand events off site. Address, review and validate assets to populate our editorial plans. Create editorial calendars and optimize schedules. Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information. Collaborate with the other social teams to manage reputation, identify key players and coordinate actions. Required profile
Bachelor's or master's degree in Communications, Marketing, Business, New Media or Public Relations. At least 7 years working experience in social media marketing or as a Digital Media / producer role. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills. Demonstrable social networking experience and social analytics tools knowledge. Knowledge of online marketing and good understanding of major marketing channels. Luxury and/or Racing/Automotive/Sailing connoisseur. In Ferrari you must exhibit the capability to think analytically, target-oriented and structured. You need to demonstrate strong communication skills (such as the ability to listen as well as in-depth reasoning). You will be expected to work independently as well as integrate as part of a team. We require attention to detail and awareness of the responsibility that comes with your role. You are motivated to adapt to and learn from the company culture. It goes without saying that you relish a challenge.
The effective completion of your daily tasks requires you to be a proficient user of Microsoft Office (Word, Excel, PowerPoint & Outlook). Fluent English is required.
We are an Equal Opportunity Employer.
Location : Maranello
Seniority : Senior Level
Contract duration : Permanent contract
Ferrari offer : Company sports & fitness facilities, company restaurant with seasonal menus and wellness options, preventive health programs for staff and children, scholarships, school book refunds, summer camp, Ferrari events and Family Day.
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