Tenuta Adamo Winery is seeking a talented and creative Social Media Manager to join our team.
In this role, you will be responsible for managing our social media platforms, primarily Instagram, with the goal of organically increasing awareness and connecting with our loyal customers.
Your expertise in social media marketing, graphic design, content creation, and community engagement will play a vital role in promoting special events, sharing up-to-date posts, and creating engaging and informative content to captivate our audience.
**Responsibilities**:
- Manage and curate content for our social media platforms, with a primary focus on Instagram.
- Create graphics and visuals to promote special events and other activities related to the winery.
- Capture quality photos of the winery, wines, events, and behind-the-scenes moments to use in social media posts.
- Write compelling and informative captions to accompany the visuals, engaging and informing our audience.
- Develop and maintain a posting calendar/schedule to ensure consistent and timely social media updates.
- Monitor social media trends, competitor activity, and industry news to identify opportunities for content creation and engagement.
- Respond to comments, messages, and inquiries on social media platforms promptly and professionally.
- Collaborate with the marketing team to align social media content with broader marketing campaigns and initiatives.
- Analyze social media metrics and performance data to track engagement, reach, and conversions, and use insights to refine social media strategies.
- Stay up to date with emerging social media trends, tools, and platforms, and recommend new strategies to enhance our social media presence.
- Occasionally visit the cellar on special days/occasions for content creation to showcase the winery's unique atmosphere and experiences.
**Requirements**:
- Proven experience as a Social Media Manager or similar role, with a strong focus on Instagram.
- Proficiency in graphic design tools and software to create visually appealing social media content.
- Excellent photography skills with an eye for capturing engaging and compelling visuals.
- Exceptional written communication skills and ability to craft captivating captions.
- Strong knowledge of social media platforms, trends, and best practices.
- Familiarity with social media analytics and reporting tools to track and measure performance.
- Creative thinking and ability to generate innovative ideas for content creation and engagement.
- Strong organizational skills and ability to manage multiple social media channels simultaneously.
- Ability to work independently and collaboratively within a team.
- Flexibility to come to the cellar on special days/occasions for content creation.
- Basic knowledge or interest in the wine industry is a plus.
**Job Types**: Part-time, Temporary, Internship
Ability to commute/relocate:
- 55100 Lucca (, LU: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- social media management (preferred)
**Language**:
- english (required)
Work Location: Hybrid remote in 55100 Lucca (, LU