Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia.
APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations.
APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top companies on the Fortune 500.
The firm is a majority women-owned business.
**Key Responsibilities**
Partner with client leaders to help grow key large accounts and ensure client satisfaction by:
- Having a deep understanding of the main social media platforms (LinkedIn, Instagram, Twitter, Facebook, YouTube) and keeping up with the main digital trends
- Develop evidence-based social media strategies, advising clients on how to move in the continuously evolving digital landscape
- Define and develop editorial calendars (in English and Italian) and content strategies across different social media channels including ongoing content and special campaigns
- Work in close collaboration with the design team overseeing visual assets as part of the editorial content plan
- Manage client's social media profiles, including directly publishing content and directly interacting with the online community
- Plan, implement and optimize social media adv campaigns
- Support teams with influencer engagement activities as needed, including strategy, scouting, management and coordination
- Monitor KPIs to evaluate and optimize performance
- Participate in pitches and business development
- Have a good working knowledge of digital tools (social listening, affinity-based algorithms) to execute social media audits or analyze specific topics or conversations of interest
- Work closely with digital analytics and opinion research specialists across APCO's European networks
**Qualifications**:
- Ideally, between 4-6 years' experience in a digital environment, preferably within consultancy
- Experience in social brand management communications and campaigns (e.g., social reputation assessment, brand positioning, social crisis communications, thought leadership contents, etc.
)
- Degree/post-graduate degree relevant to the position or equivalent experience
- Proficiency in both written and spoken English
- In-depth digital sector knowledge and understanding
- Excellent communication, writing, editing and presentation skills
- Excellent client and interpersonal skills
- Strong interest in wider communications challenges facing a wide range of clients, with a cross-market approach
- Strong knowledge of social and analytics tools
**Technical skills**:
- Strong knowledge of social media management tools (e.g., Sprout Social, Hootsuite)
- Strong knowledge of campaign manager tools
- Good knowledge of influencer engagement tools (e.g., Meltwater)
- Good knowledge of KPIs and analytics monitoring and reporting tools (specific knowledge of social listening tools such as Talkwalker.
**About APCO in Italy**
APCO's multilingual team helps clients navigate the complex policy, regulatory and media landscape in Italy, one of the largest European markets, which is currently developing a number of ambitious economic and institutional reforms to re-launch the local economy.
Our Italy team, with offices in Rome and Milan, is fully integrated with APCO's global operations and offers clients cross-sector services, empowered by an in-depth knowledge of the national landscape and a strong network of media and institutional contacts.
APCO was awarded Best Agency to Work for: EMEA Network in 2017 and 2019 and EMEA Corporate Consultancy of the year, 2019 by the PRovoke Media.