Senior Specialist Trade Marketing Motorcycle Primary Purpose of the Position As a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan. The TMM will aim to strengthen the Brand projects in the market and facilitate the link between Countries and Region in order to deliver the given business objectives.
Market Activation Develop current Retail Programs in terms of key marketing support and ensure its implementation at Country level.Manage sell-out promotion or end-user activities in order to grow in the Retail Channel.Motorsport Activation Leverage current/future Motorsport sponsorships by coordinating European Countries and supporting the marketing department in using valuable Motorsport content, from action design to execution.Event Execution and Monitoring Manage event & brand activation projects from strategy to execution. Ensure each event detail is optimized without reducing brand consistency and risking timely delivery.Digital Marketing Supervise and monitor digital marketing plan execution, from website to social media in collaboration with third parties.Monitor and review key metrics (SEO, total visits, new sessions, bounce rate, conversion) as well as social media metrics (reach, engagement).Budget Management Ensure efficiency of event-related budget through detailed cost review and effective negotiation. Maximize event ROI without jeopardizing quality of output.PR Management Coordinate all PR/ATL activities as part of the communication plan.Select key Motorsport/Motorcycle content to build interesting stories and increase Dunlop presence in selected media channels.Share content internally with different departments/Countries to keep the Team aligned about the Dunlop world.Experience Minimum of 5 years of experience in marketing positions.
Knowledge & Skills MarketingMotorcycle industryDigital marketingCommunication Flexibility, open to continuous interaction, result-oriented, presenting, writing and editing, digital planning, event planning. Ability to work in virtual teams.
Excellent English.
Ability to Learn, Develop, and Grow Within the Function Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
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