The Senior Product Manager Rare will lead programs that enhance our overall commercial customer engagement strategy designed to ensure we effectively engage with health care professionals. The role will be focused on rare key customers and will ensure that the Affiliate strategy is properly delivered and implemented. This involves utilizing multi-channel tactical programs created by and above the affiliate team. The Senior PM will deliver and devise impactful commercial strategies and aligned innovative tactical programs that develop the company's image and position in the relevant market sectors to meet customer needs. The position holder is expected to have a cross-functional view (core Team Rare and Multichannel). What you'll do Develop strategies, aligned innovative tactics, communication events, and projects that increase customer engagement. Work with medical and market access teams to ensure that promotional materials are relevant and impactful for the local market and specific targets. Responsible for executing on the rollout of all campaigns developed, including planning and leading training of the field teams on relevant items with meaningful measures in place to demonstrate the impact of the program on the affiliate business. Allocate and manage the budget assigned to the TO, ensuring compliance within the allocated budget and optimal use of resources for the products in consultation with the Business Unit Head Italy. Maintain and build relationships with Rare Experts or other important SHs. Participate in the process of every Stakeholder Account Planning (SAP) to identify feasible opportunities and potential best practices across the different plans and ensure a proper follow-up of the action plans. Build together with the CMI the competitive landscape and collaborate on the implementation of market research initiatives. In partnership with the Customer Excellence team, include digital customer engagement programs into the commercial action plans or projects. Support and share digital innovations throughout the commercial organization. Job holder must respect internal rules and all rules based on the respective legal and ethical (AIFP codex) standards. Any safety-related information concerning Biogen products (adverse event/suspicion on adverse event) must be reported to the Affiliate Safety Designated Staff in accordance with current internal company rules. Any quality-related information concerning Biogen products (product complaints/product defects/suspicion on product defects/falsified medicinal products) must be reported directly to the Manager, Quality & Governance in accordance with current internal company rules. Qualifications Academic Degree (Bachelor or above) or equivalent experience Compliance training Meet local pharma industry requirements Education and training in sales methodology and sales technique Minimum experience required for this position At least 5 years pharmaceutical sales experience Consistent track record of success Ability to handle multiple tasks, well-developed project management skills Strong teamwork and cross-functional collaboration J-18808-Ljbffr