Choreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploys best-in-class media planning, activation, and measurement tools and methodologies.
We are looking for a Measurement Senior Analyst to join our Measurement team, composed of 22 Consultants. The team is young, talented, and dynamic.
The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.
RESPONSIBILITIES Measure and analyze the impact of marketing activities on client business goals. Analyze different types of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, promotion, call center data, and other relevant factors. Develop Marketing Mix Models, Regression Based Attribution Models, Multi-touch Attribution, and other analytical solutions to provide data-driven recommendations supporting media investment allocation and planning. Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy. Manage the relationships with internal and external stakeholders, to lead the whole analysis process, from data collection up to final presentation and discussion with the client. Design and develop performance reports, defining the Key metrics & actionable insights. ABOUT YOU A curious and data-oriented mindset, with an economic-mathematic-statistic background. Strong analytical skills and problem-solving abilities. Excellent communication and presentation skills, combined with the ability to collaborate across teams. Strong interest in the interpretation of business data. Excel and PowerPoint proficient. Knowledge of the English language. Strong orientation toward teamwork, collaboration, and support of colleagues, while always maintaining a positive approach. 3+ years of working experience. THE KNOWLEDGE OF THE FOLLOWING WILL BE CONSIDERED AS A PLUS: Previous experience with Marketing Mix Modeling/Econometric Modeling. BI tools like PowerBI, Data Studio, Tableau, QlikView. Python/R/SQL/Google Cloud Platform/Scripting Skills. Previous experience in Consulting/Analytic Roles. LOCATION WPP Campus in Milan (plus the option for hybrid working).
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.
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