The Rome Business School is looking for a Senior Marketing Specialist to join our Marketing team in the most international business school in Italy.
The Marketing Team of Rome Business School is looking for a Marketing Specialist to assist in the daily management of online branding initiatives with focus on online branding campaigns. The person we are looking for has a marketing background with at least 3/4+ years experience in the role. Excellent analytical, planning, organizational and interpersonal skills to interact with different stakeholders complete the profile.
Main activities:
Coordinate online branding campaigns, defining strategy and objectives, implementing schedules, monitoring progresses, solving possible issues, all the way to delivery
Develop and execute online marketing branding strategies to enhance brand visibility and drive enrolments across different touchpoints, such as display, content, programmatic and communication on specialized online magazines
Collaborate with the creative team to produce high-quality, on-brand digital content
Analyze and report on the performance of online branding campaigns, using data to inform and adjust strategies for optimal results
Control and optimize the online marketing budget, ensuring effective allocation of resources
Work closely with the sales team to align digital marketing strategies with sales objectives and support lead generation efforts
Work closely with product management team to ensure our value proposition is aligned across paid media channels
Stay current with industry trends, emerging technologies, and best practices in digital marketing to keep Rome Business School at the forefront of the market
Collaborate with Digital Marketing Team to support the growth of online acquisition channels, including SEM, Social Media and SEO
Requirements:
Education: Bachelor degree in Economics, Marketing or related fields
Master in Digital Marketing or related fields would be considered a plus
Idioms: Knowledge of C1 English, mother tongue Italian
Tools: Excellent knowledge of Analytics, DV360, SA360 and Optimize
Background: Experience in Business School or Digital Agency will be considered a plus
Key skills:
Experience managing online branding initiatives, including programmatic, advertisement networks, display, content, digital video. Knowledge of Google Display & Video 360, Adform and Wordpress would be considered a plus
Ability to demonstrate measurable impact of campaign strategy and deliver customer-focused results
Ability to successfully navigate/influence in a business environment, manage multiple and simultaneous projects
A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change
Ability to make decisions and navigate situations from a business-oriented perspective
Strong analytical skills: able to "read" the numbers, generate insights and turn into actions
Positive attitude and problem solving approach to challenges
Able to work under pressure, to meet tight deadline and handle multiple tasks
#J-18808-Ljbffr