Senior Marketing Manager Italy Consumer

Senior Marketing Manager Italy Consumer
Azienda:

Freudenberg Home And Cleaning Solutions



Funzione Lavorativa:

Marketing

Dettagli della offerta

Working at Freudenberg As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually.
Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products.
The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold.
The company employs more than 3,600 people and hosts a global distribution network.
Some of your Benefits International Opportunities: Grow in your career through international exchange and global job opportunities.
Performance Related Bonus: When you have an impact, you can reap the rewards.
Personal Development: We offer a variety of trainings to ensure you can develop in your career.
Diversity Inclusion: We focus on providing an inclusive environment and recognize our diversity contributes to our success.
Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
Location: Milan Work Model: Hybrid Work You support our team as Senior Marketing Manager Italy Consumer Responsibilities Support the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectives.
Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs.
Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPI's are met and ROI is achieved.
Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales.
Develop and implement Paid Social content communication and influencers strategies.
Provide direction on messaging and tone when corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints.
Lead macro and micro influencers strategy.
Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance.
Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines.
Organization Direct line reporting: Marketing Director Direct management of 3 resources Interactions (internally / externally) Local and regional Marketing departments Global E-commerce Global Brand, Digital and Communications departments Local Operations External digital Agencies Qualifications Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management.
Minimum 5 years' experience in FMCG business.
Good technical knowledge of relevant Digital tools for analytics data management.
Experience in supervising outside vendors and agencies.
Consumer and customer centricity.
Experience in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content.
Ability to think in brands, digital trends and consumer experience.
Strong business communication (written and oral).
Presentation skills.
Negotiation skills.
Strong in interpersonal relationship management, working in cross-functional teams and matrix environments.
Team player, able to work in mixed teams across different functions.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion.
Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Additional Information Contact: Fabio BolzoniPhone: +39 331 643 8951Email: ****** #J-18808-Ljbffr


Funzione Lavorativa:

Requisiti

Senior Marketing Manager Italy Consumer
Azienda:

Freudenberg Home And Cleaning Solutions



Funzione Lavorativa:

Marketing

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